E-commerce Marketing & SEO Analyst

SUMMARY:
Our client is seeking a technical e-commerce marketer with a strong focus on data analysis and SEO.

POSITION INFO:

Our client is seeking a technical e-commerce marketer with a strong focus on data analysis and SEO. This role requires a mix of creativity and strong analytical skills to identify website optimisation opportunities and the ability to develop and execute a testing and optimisation plan A high level of attention to detail and great organisational skills are crucial for success. You need to be able to prioritise and work in a fast-paced, dynamic environment with competing deadlines

Responsibilities:

• Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and automation of regular reports

• Provide actionable market and customer insights to address key strategic questions

• Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities

• You will function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving website performance

• Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience

• Support strategy, execution, and measurement of A/B tests and CRO experiments within the e-commerce marketing team

• Work with content creators to optimise landing pages, website calls-to-action (CTAs), and lead-generating forms

• Monitoring traffic performance in Google Analytics and Google Search Console

• Support copywriters with keyword research for SEO writing

• Continuously collect, analyse and identify trends/insights to improve SEO strategy

• Work with the development team to implement the best SEO practices

Key Skills:

• Solid experience in SEO, Google Analytics & other MarTech platforms,

• Experience in putting together A/B testing plans, executing them and reporting on the results,

• Excellent knowledge of statistical analysis and data visualisation,

• Experience in an e-commerce environment & e-commerce platforms would be advantageous,

• Experience working with project management tools like Asana (advantageous),

Qualifications:

• Bachelor’s degree or equivalent in marketing, data analysis, information science, or a related field

• Strong analytical and problem-solving skills

• Excellent verbal and written communication skills in both Afrikaans & English

• Demonstrable experience as a data analyst, preferably working in a Marketing team or with Marketing stakeholders with a track record of producing data-driven insights and recommendations to various stakeholders

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