Digital Media Performance Lead

Recruiter:

Ad Talent

Job Ref:

4186142346

Date posted:

Friday, April 15, 2022

Location:

Cape Town, South Africa

SUMMARY:
-

JOB DESCRIPTION:

A leading retail business has a vacancy for a Digital Media Performance Lead to join their CT office.

Main Purpose

Responsible for the implementation and delivery of all performance driven digital campaigns which includes: set-up, optimisation, trafficking, and reporting.

Key Responsibilities

Implement and manage performance driven campaigns across all needed digital channels such as Search, Social, Programmatic, Display, and Mobile to deliver on KPIs
across business units.
Develop and execute digital media plans, including manage day-to-day plan changes, optimisation, reporting and maintenance.
Verify that campaign elements go live and communicate information to the relevant parties highlighting any shortcomings with creative elements, or issues with creative.
Work with relevant parties within Marketing and external agencies to ensure seamless execution of strategies across all digital platforms, integrated with through the line
advertising planning.
Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard
naming conventions.
Track campaign fulfilment in status documents and deliver monthly campaign reports, with proactive recommendations with regards to optimisations.
Participate in in-house training programs as well as attend, as necessary, seminars, conferences, and workshops.
Research and compile competitive data.
Assist in analysis of research to develop strategies and tactics.
Respond to competitive requests, and have an action plan for tactical opportunities.

Key Competencies

Technical Skills / Experience:
Relevant diploma/ degree
Minimum of 3 years’ experience in managing Google AdWords and Facebook
Advertising and Programmatic Display
Familiarity with online advertising concepts such as Programmatic, Dynamic, RTB, banners, emailers, SEM, SEO, PPC, Mobile advertising, social media and other media
opportunities
Hold at least 1 Google Certification in AdWords, Analytics of GDN
Experience in setting up and delivering Analytics Reports from one or more of the following: Google Analytics
Strong oral and written presentation and communication skills
Ability to work in a fast paced, deadline oriented environment
Proficiency in Microsoft Office Suite (Advanced Excel), Google Analytics, DoubleClick, Adwords, Facebook Business Manager and Twitter Ads
Experience with back-end tools for inventory assessment, and the ability to stay up-to-date with industry developments are essential for success in this role
Staying on top of new media channels and platforms
Strong quantitative and analytical skills
Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Detail-oriented with exceptional critical thinking and problem-solving abilities
Ability to prioritize and multi-task, work successfully with teams, and work under pressure
Project management and time management skills

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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