Digital Content Manager

SUMMARY:
Luxury Jewellery Brand with Head Office based in Cape Town is looking for a Digital Content / Channel Manager.
 
The purpose of the role is to is to build a distinctive and globally relevant luxury brand through exceptional storytelling, design and content while protecting the consistency and integrity of the brand across every customer touchpoint.
 
The creative department operate as an in-house luxury brand and content engine: protecting the brand, creating distinctive work, and producing enough high-quality content to support digital, CRM, retail, PR and international growth.
 
Regardless of role, every team member will be accountable for five principles:
 
Luxury Standard
Distinctiveness
Story Before Content
Commercial Awareness
Craftsmanship

POSITION INFO:
Purpose of the role:
 
Ensure creative is deployed effectively across channels
Content calendar, publishing, platform optimisation, performance feedback
Ensure content reaches the right audience, through the right channel, in the right format and that performance insights continuously inform future creative decisions.
 
Owns:
 
Content calendar
Publishing
Channel planning
Social platforms
Content distribution
Performance reporting
Creative performance feedback
 
Duties:
 
Translate the broader marketing strategy into a channel content plan.
Manage publishing schedules.
Coordinate organic, paid, CRM and website content requirements.
Ensure assets are appropriately adapted for each platform.
Track engagement and content performance.
Identify high-performing themes, formats and stories.
Feed performance insights back into the studio
Identify emerging content opportunities and platform behaviours.
Work closely with Growth, E-commerce and CRM.
 
Requirements:
 
Degree or diploma in digital marketing, communications, journalism, or a related field.
At least 2 to 5 years of hands-on experience in content creation, social media management, or digital channel operations.
Prior experience tracking campaign performance and managing digital publishing schedules.
Excellent writing and editing skills for web copy, ads, emails, and social posts.
Understanding of SEO (Search Engine Optimisation) best practices and keyword placement.
Familiarity with content management systems (like WordPress) and email/CRM tools.
Basic graphic design and video editing skills using tools like Canva or CapCut.
Ability to read data and build reports using analytics platforms (like Google Analytics or Meta/YouTube Studio insights).
Strong project management to handle multiple publishing deadlines.
Creative thinking to spot digital trends and turn them into brand campaigns.
Communication skills to coordinate with designers, copywriters, and external agencies