Digital Consumer Engagement Manager

 

Recruiter:

TalentLink

Job Ref:

1598415333

Date posted:

Tuesday, May 17, 2022

Location:

Cape Town, South Africa


SUMMARY:
-

JOB DESCRIPTION:

  • Drive the optimized customer engagement strategy across all digital platforms
  • Work with team and digital agency to drive strategies that secure a robust and aggressive Top Funnel approach for brand impact and awareness
  • Develop intelligence and access to the Focused Performer community online
  • Develop strategies for acquisition, expansion and retention of customers, driving loyalty, advocacy and spend
  • Work with digital agency to drive maximum success strategies through conversion and sales
  • Grow the CRM platform and communication strategies with firm focus on KPI's and measured ROI
  • Manage the budget for all consumer engagement spend
  • Ensure brand right messaging to focused performers across all channels
  • Ensure the maximised customer engagement strategies within the mix (the efficient planning and execution) of web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Work with influencers, brand athletes and 3rd party digital communities to maximise opportunities in the digital space
  • Partner with teams through the content creation process, contributing with ideas and assuring alignment to strategic direction
  • Management of the digital communication channels such as newsletters, SMS, WhatsApp etc.

 

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