Digital Consumer Engagement Manager

Recruiter:

TalentLink

Job Ref:

1598415333

Date posted:

Tuesday, May 17, 2022

Location:

Cape Town, South Africa

SUMMARY:
-

JOB DESCRIPTION:

Drive the optimized customer engagement strategy across all digital platforms
Work with team and digital agency to drive strategies that secure a robust and aggressive Top Funnel approach for brand impact and awareness
Develop intelligence and access to the Focused Performer community online
Develop strategies for acquisition, expansion and retention of customers, driving loyalty, advocacy and spend
Work with digital agency to drive maximum success strategies through conversion and sales
Grow the CRM platform and communication strategies with firm focus on KPI's and measured ROI
Manage the budget for all consumer engagement spend
Ensure brand right messaging to focused performers across all channels
Ensure the maximised customer engagement strategies within the mix (the efficient planning and execution) of web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Work with influencers, brand athletes and 3rd party digital communities to maximise opportunities in the digital space
Partner with teams through the content creation process, contributing with ideas and assuring alignment to strategic direction
Management of the digital communication channels such as newsletters, SMS, WhatsApp etc.

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