Digital Analytics and Insights Manager

SUMMARY:
Use data to extract quantifiable insights from past trends and current conditions to increase profitability and improve efficiency

POSITION INFO:

KEY RESPONSIBILITIES

Insights and Reporting

• Contribute to the design and creation of reporting strategies and templates
• Lead execution of complex reports, identifying patterns and trends, and translating insights into actionable recommendations
• Create and manage scalable reporting and dashboards to monitor marketing KPIs, highlight areas for improvement, and influence strategy
• Define key metrics for management reports with key stakeholders
• Develop a data, insights, and analytics roadmap to improve existing tools, processes, and journey towards full attribution
• Grow the volume of identifiable customers within digital channels and share data across channels for Omni-channel success

Data and Analytics Strategy

• Recommend improvements to data and analytics systems and platforms
• Lead projects related to digital marketing, driving insights and channel performance analysis
• Communicate findings effectively at all levels, from teams to executives

Stakeholder Engagement

• Identify stakeholders, understand their needs, and support communication of business information and decisions
• Collaborate with senior data analysts to establish reporting goals and data visualisation strategies
• Ensure high data quality and reliability of metrics
• Provide strategic advice on channel expansion, optimisation, and business growth

Digital Marketing Strategy and Roadmap

• Contribute to digital marketing strategy by providing insights for initiative implementation
• Use a data-driven approach to inform strategy, collating insights from analytics and other data sources
• Continuously improve digital data strategy to support business KPIs and digital asset performance

Data Exploration & Analysis

• Conduct research and select relevant information to analyse key themes and trends
• Provide insights and analytics to enable digital optimisation techniques
• Analyse landing page user journeys, UX, and AB testing to understand user intent and conversion paths

Continuous Improvement

• Review existing operations and implement innovation processes to generate new ideas
• Solve challenging business problems creatively and efficiently
• Use insights to drive innovative capabilities scalable across the business
• Support MarTech onboarding and implement solid processes

Personal and Organisational Capability Building

• Develop own capabilities through formal and informal training and coaching
• Maintain knowledge of technology, regulations, and industry best practices
• Identify team development needs, plan and implement actions to build capabilities
• Provide training or coaching in area of expertise to improve performance

Leadership and Performance Management

• Communicate local action plans and align team objectives with organisational strategy
• Develop and propose performance objectives; ensure achievement through performance management systems
• Manage and report on team performance, hold team members accountable, and implement corrective actions
• Ensure team training occurs on Omni-channel performance and ecosystem building

BEHAVIOURAL COMPETENCIES

• Balances Stakeholders: Anticipates and manages multiple stakeholder needs
• Communicates Effectively: Delivers clear multi-mode communications, listens carefully, and probes for insights
• Collaborates: Builds partnerships, solicits ideas, and gives credit generously
• Manages Complexity: Analyses and defines complex situations accurately
• Business Insight: Leverages business and market knowledge to drive initiatives
• Action Oriented: Takes on new opportunities and challenges with urgency and enthusiasm
• Optimises Work Processes: Focuses on continuous improvement and efficiency
• Persuades: Uses compelling arguments to gain support and negotiate effectively
• Decision Quality: Makes timely, effective, and compliant decisions
• Being Resilient: Rebounds from setbacks, maintains calm, and helps team move forward
• Cultivates Innovation: Encourages new ideas and innovative approaches

KEY SKILLS

• Reporting: Create relevant, effective reports and provide guidance to others
• Computer Skills: Advanced Excel, Google Marketing Platform, Facebook Business Manager, Data Studio, Qliksense, SEO/SEM/Display/Social, Google Tag Manager, PowerPoint, Microsoft Office Suite
• Data Collection and Analysis: Analyse trends to guide decision-making and provide guidance to others
• Verbal and Written Communication: Clear and effective communication, mentoring others in skills
• Planning and Organising: Plan, prioritise, and oversee activities to meet business objectives
• Policy and Procedures: Develop, monitor, and interpret policies in alignment with organisational objectives
• Presentation Skills: Communicate clearly and compellingly; provide guidance and training
• Attention to Detail: Maintain high accuracy and guide others

EDUCATION

• Grade 12 / SAQA Accredited Equivalent (Essential)
• Degree in relevant field (Essential)
• Postgraduate degree in relevant field (Advantageous)

EXPERIENCE

• 5+ years proven experience in business data analysis, insights, and marketing analytics (Essential)
• Experience leading impactful data-related or analytics projects and communicating findings visually (Essential)
• Experience collaborating with cross-functional teams across marketing, sales, finance, analytics, and engineering (Essential)
• Experience using and analysing large datasets (Essential)
• Experience using data to develop digital performance marketing strategies (Advantageous)
• Experience working in more than one business functional area (Advantageous)

ADDITIONAL INFORMATION

• SAQA Accredited Equivalent – applicants must provide certified evidence of qualifications meeting NQF levels
• Role requires maintaining compliance with industry regulations and fitness to operate in a financial services environment