Dealer Principal

SUMMARY:
Our client in the Automotive Industry is looking for a New Vehicle Sales Manager 

To effectively manage the new vehicle sales department, ensuring achievement of sales targets, profitability, customer satisfaction, and the professional development of the sales team.

POSITION INFO:

Key Responsibilities

• Develop and implement sales strategies to achieve monthly and annual sales targets.
• Manage and motivate the new vehicle sales team to deliver high performance.
• Monitor sales performance, stock levels, pricing, and competitor activities.
• Build and maintain strong customer relationships to ensure repeat and referral business.
• Ensure compliance with all OEM and dealership standards, policies, and procedures.
• Oversee the appraisal, trade-in, and deal structuring process.
• Collaborate with the marketing team to execute promotional campaigns and events.
• Prepare and present regular sales reports, forecasts, and budgets to management.
• Ensure delivery of excellent customer service and resolve customer complaints effectively.
• Recruit, train, and develop sales staff to maintain a professional and knowledgeable team.

Key Competencies & Skills

• Strong leadership and team management skills.
• Excellent negotiation and closing abilities.
• Customer-focused with outstanding communication and interpersonal skills.
• Analytical mindset with good business and financial acumen.
• Ability to work under pressure and meet targets.
• Knowledge of dealership systems (e.g., Kerridge, Automate, Evolve, or similar).
• Good understanding of OEM sales processes and requirements.

Qualifications & Experience

• Matric / Grade 12 (essential).
• Relevant sales/marketing or management qualification (advantageous).
• Minimum 3–5 years’ experience as a Vehicle Sales Manager in the automotive industry.
• Proven track record of achieving sales targets and growing sales volumes.
• Valid driver’s license.