SUMMARY:
D2C Website Operation Manager/Specialist

POSITION INFO:

1. Website Operations & Performance Management

• Develop and execute the overall D2C website strategy.

• Own monthly and quarterly revenue, traffic, and conversion targets.

• Monitor and optimise key KPIs including:

  • Traffic (UV)

  • Conversion Rate (CVR)

  • Average Order Value (AOV)

  • Revenue

  • Bounce Rate

  • Repeat Purchase Rate

• Manage website content updates, product launches, and promotional calendar.

2. Conversion & Revenue Growth

• Optimise the end-to-end customer journey to improve website conversion.

• Continuously improve product detail pages (PDP), landing pages, and checkout flow.

• Conduct A/B testing to improve UX and website performance.

• Develop D2C-exclusive campaigns aligned with key retail moments (e.g. Black Friday and seasonal promotions).

• Drive upsell, cross-sell, and bundling strategies to increase order value.

3. Traffic & Digital Marketing Collaboration

• Work closely with the digital marketing team on:

  • SEO

  • SEM

  • Paid media

  • Social media traffic

  • Affiliate marketing

  • Email campaigns

• Monitor traffic mix and customer acquisition cost (CAC).

• Optimise organic search performance and keyword strategy.

4. CRM & Customer Lifecycle Management

• Develop and optimise CRM and membership programmes.

• Implement marketing automation strategies to improve retention and repeat purchases.

• Segment customers and implement lifecycle-based engagement strategies.

• Improve customer lifetime value (LTV).

5. Data Analysis & Reporting

• Establish a clear performance dashboard using tools such as Google Analytics and CRM systems.

• Deliver weekly and monthly performance reports with actionable insights.

• Make data-driven decisions to improve growth and operational efficiency.

6. Website UX & Technical Coordination

• Collaborate with IT and developers to ensure:

  • Website speed

  • Mobile optimisation

  • System stability

• Manage integrations with payment gateways, logistics systems, and inventory management systems.

• Ensure website security and smooth operational performance.

7. Inventory & Fulfilment Coordination

• Work closely with supply chain teams to ensure accurate stock visibility.

• Monitor order fulfilment efficiency and post-purchase experience.

• Optimise return and refund processes to enhance customer satisfaction.

Minimum Requirements

• 3–5+ years of experience in D2C, e-commerce, or website operations.

• Bachelor’s degree in Marketing, E-commerce, Business Administration, or a related field.

• Experience managing Shopify, Magento, or custom-built platforms preferred.

• Strong understanding of:

  • Google Analytics

  • SEO

  • CRM tools

  • Digital marketing metrics

• Proven ability to drive revenue growth and improve conversion rates.

• Strong analytical and problem-solving skills.

• Results-driven with strong commercial awareness.

Additional Preference:
Experience in the consumer electronics or home appliance industry is an advantage.

Work Location

• Johannesburg – Bedfordview