SUMMARY:
Create content for all Lodges
POSITION INFO:
POSITION Copywriter and Content Specialist
DEPARTMENT/PROPERTY Marketing
REPORTS TO Brand Storytelling and Communications Manager/Senior Copywriter
ROLE OVERVIEW
We are looking for a skilled, curious copywriter to join the marketing team. This is a hands-on, high-output content role: you will produce quality writing consistently across multiple workstreams and formats, with a growing emphasis on digital authority content and Answer Engine Optimisation (AEO).
You will work closely with our Brand Storytelling and Communications Manager, Social Media Manager, Senior Designer and Senior Marketing Coordinator - a small, fast-moving team where good writing is genuinely valued.
You write clearly, research thoroughly, adapt your voice to different formats and audiences, and care deeply about getting the details right. You understand that in luxury hospitality, every word is a guest touchpoint. We write with specific knowledge and genuine curiosity - that is the standard we hold ourselves to.
KEY DELIVERABLES AND SKILLS
Website and Digital Authority Content
Write and maintain AEO-optimised website
Develop permanent authority sub-pages and FAQ-structured content designed to surface in AI answer engines and search features
Write question-led, entity-rich content that demonstrates specific knowledge of our properties, wildlife, conservation efforts, and locations
Collaborate with our web agency on structured content implementation, including an understanding of why schema/JSON-LD matters
Refresh and update existing website copy to ensure accuracy and AEO alignment
Brand Copywriting and Channel Content
Produce copy for brochures, sales collateral, email campaigns, in-room materials, and print advertising
Write video scripts, YouTube descriptions, and presentation content as required
Draft press releases, award submissions, and media-facing materials
Write charity and event copy, including auction lots and gala materials
Produce internal communications, staff announcements, and operational content as required
Adapt tone and structure to serve different audiences - guests, media, and internal stakeholders - while maintaining brand voice consistency
Blog and Editorial Content
Produce well-researched, long-form blog posts across the MORE Collection portfolio - wildlife, conservation, destinations, food, design, sustainability
Write to a defined editorial calendar, supporting both SEO and AEO content goals
Trade Communications
Write and maintain a regular cadence of trade communications, including newsletters, property updates, offer announcements, and seasonal campaigns - this is recurring, deadline-driven work, not occasional
Write trade content in a defined voice that is not your own - adaptability to a brief and another person’s tone is essential
Produce copy for monthly promotions, special offers, and rate-based campaigns across the portfolio
Maintain consistency of message across trade channels, ensuring offers, dates, and property details are always accurate
Editorial Standards and Collaboration
Edit and proofread content to MORE Collection brand standards
Work closely with the designer to ensure copy and layout are developed in tandem
Liaise with the social media coordinator to ensure messaging alignment across channels
Flag content gaps, accuracy issues, and brand inconsistencies proactively
REQUIREMENTS AND SKILLS
Essential Experience
3–5 years of professional copywriting experience with a strong, varied portfolio
Demonstrated ability to write across multiple formats - digital, editorial, trade, print - not just one specialism
Proven experience writing website copy with an understanding of SEO principles,
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