Commercial Manager - Roses

SUMMARY:
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POSITION INFO:

Client based in KENYA seeks the services of Commercial Manager - Roses, responsible for sales and marketing as well as ensuring the smooth functioning of the business at farm management level, including cost analysis, predictions, and finance.

Key Responsibilities:

1. 1. Sales and Marketing

• Operate as the lead point of contact for all customer portfolio matters.
• Build and maintain strong, long-term customer relationships in order to best anticipate customer requirements with a view to sales trends and developing strategies to enhance sales.
• Ensure the timely and successful delivery of products based on customer needs and objectives.
• Develop new business with existing clients and/or identify areas of improvement to exceed sales quotas.
• Coordinate Key Events for both sales and client forecasting.
• Develop new business with existing clients and/or identify areas of improvement to exceed sales quotas.
• Visit the farm and ensure that availabilities are in line with predictions.
• Drive new market opportunities.
• Research Trade Fairs and Exhibitions for new opportunities globally.
• Plan and lead attendance at local and international events, in coordination with Supply Chain Manager.
• Advice on local and international factors affecting the buying and smelling of roses.
• Determine and manage the marketing budget and deliver marketing activity within the agreed budget.

1. 2. People Management

• To manage the Head Office Sales Team in terms of the day-to-day objectives around sales targets.
• To overview the Sales Teams’ responses with clients to ensure that on a day-to-day basis, sales are being maximized.
• Lead and train sales team members
• Drive and motivate team performance.

1. 3. Product development

• Coordinate NPD for New Clients.
• Conduct competitor reviews to analyze market trends and competition with a view to the strategic positioning of prices and product placement.
• Expand upon existing developments from technical trials with a view to commercializing them into sales.
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
• Review trials being undertaken for developments, opportunities, and sales follow-up.
• Conduct follow-up and liaison for the company’s products and initiatives.

1. 4. Planning

• Ensure the timely and successful delivery of products according to customer needs and objectives.
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
• Forecast and track key account metrics (e.g., Quarterly sales results and annual forecasts).

1. 5. Financial

• Negotiate client contracts and close agreements to maximize profit.
• Conduct and manage the due diligence process focussing on financials and business volumes.
• Develop strategic pricing policies to develop financial and resource budgets.

• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
• Prepare reports on account status for weekly sales meetings.
• Forecast and track key account metrics (e.g., Quarterly sales results and annual forecasts).