Channel and Sales Lead

SUMMARY:
The Channel & Sales Lead drives revenue growth, channel performance, and sales execution across key categories. This role supports the Channel Manager while owning sales pipeline development, customer engagement, and in-market execution, acting as a category and channel champion to ensure strong distribution, increased ranging, and best-in-class execution.

POSITION INFO:
Support and execute channel strategies to drive sales growth, manage pipelines, coordinate promotions, and leverage insights to expand
distribution and deliver commercial results across key accounts.

KEY RESPONSIBILITIES:
Channel Strategy Execution:
Support implementation of strategies across retail, distribution, and e-commerce.
Align channel initiatives with business and marketing objectives.
Identify growth opportunities using data and market insights.

Channel Partner Support:
Assist with day-to-day partner and internal communications.
Prepare Joint Business Planning materials and performance reviews.
Track commitments and follow up on customer engagement actions.
Promotional Planning & Execution:
Coordinate promotional and trading calendars.
Ensure effective execution of promotional activities with Sales and Marketing.
Track and evaluate promotional performance.
Product Distribution & Visibility:
Provide insights to improve distribution and visibility.
Support creation of selling stories, presentations, and listing proposals.
Monitor product availability and distribution gaps.
Performance Analysis & Reporting:
Track sales, sell-out, promotional performance, and distribution metrics.
Prepare monthly and quarterly performance reports.
Analyse trends, opportunities, and risks.
Market & Competitive Insights:
Monitor competitor activity, market trends, and channel developments.
Gather insights to support channel strategy.
Highlight emerging opportunities within key channels.



KEY PERFORMANCE INDICATORS (KPIs):
Market share and revenue growth
Execution excellence of promotions and activities
Accurate and timely reporting of channel performance
Improved product availability and distribution
Effective collaboration with Sales, Marketing, and partners

REQUIRED QUALIFICATIONS & EXPERIENCE:
3–5 years in Sales, Trade Marketing, or Channel roles
Experience in sales pipeline management, customer engagement, and retail/distribution
Consumer goods industry experience preferred
Strong understanding of trade and in-market execution

KEY COMPETENCIES:
- Strong sales acumen: ability to identify and close opportunities
- Knowledge of pricing, promotions, and trade levers
- Results-driven, revenue-focused
- Strong planning and execution skills
- Data-driven; converts insights into action
- High attention to detail
- Strong interpersonal and influencing skills
- Builds trust with customers and stakeholders
- Proactive, hands-on, self-driven
- Strong ownership mindset
- Thrives in a fast-paced environment