Car Sales Executive

SUMMARY:
A Car Sales Executive is responsible for selling new or pre-owned vehicles, assisting customers with their vehicle purchases, and achieving monthly sales targets. In Randburg, dealerships typically look for candidates with strong communication, customer service, negotiation, and selling skills.

1. Duties and responsibilities

• Vehicle sales: Promote and sell new or used vehicles to meet monthly sales targets.
• Customer service: Welcome customers, identify their needs, and recommend suitable vehicles.
• Vehicle demonstrations: Explain vehicle features, specifications, warranties, and benefits.
• Test drives: Arrange and accompany customers on test drives.
• Lead generation: Contact potential customers, follow up on enquiries, and generate new sales opportunities.
• Negotiation: Discuss prices, trade-ins, deposits, and available finance options.
• Sales administration: Prepare quotations, sales agreements, and other required documentation.
• Vehicle finance: Assist customers with finance applications and liaise with the dealership's finance and insurance department.
• Stock management: Keep up to date with available vehicles, prices, and promotions.
• Customer relationships: Maintain contact with previous customers and encourage repeat business and referrals.
• Sales reporting: Update customer records, sales leads, and daily sales activities.
• Professional conduct: Maintain a professional appearance and provide excellent customer service.

POSITION INFO:
. Qualifications and requirements
Based on vehicle sales vacancies advertised in Randburg, employers commonly look for the following qualifications and experience.

• Education: Grade 12 (Matric) certificate is generally required.
• Driver’s licence: A valid, preferably unendorsed South African driver’s licence.
• Work experience: Previous car sales or motor dealership experience is often required. Some vacancies ask for approximately 2–5 years of experience.
• Sales record: Evidence of meeting or exceeding sales targets.
• Computer skills: Ability to use email, Microsoft Office, customer databases, and dealership sales systems.
• Communication skills: Strong verbal and written communication in English; additional local languages can be beneficial.
• Negotiation skills: Ability to handle customer objections, negotiate deals, and close sales.
• Product knowledge: Understanding of vehicle models, features, pricing, and finance options.
• Personal qualities: Self-motivated, trustworthy, professional, organised, and able to work under pressure.
• Additional qualification: A diploma or degree in marketing, business, or finance may be an advantage but is not always compulsory.

1. Important skills for success

• Customer relationship management
• Prospecting and lead generation
• Persuasion and closing sales
• Time management and attention to detail
• Teamwork and independent working
• After-sales service and complaint resolution
• Willingness to work weekends and flexible hours