Brand and Marketing Coordinator - Cape Town

SUMMARY:
Brand and Marketing Coordinator - Cape Town

POSITION INFO:

International FMCG Company with HO in Cape Town is seeking to employ an experienced Brand and Marketing Coordinator to join their team

This is a mid-level role

Position Purpose

The Brand & Marketing Coordinator supports the planning, execution, and monitoring of brand, marketing, and retail initiatives. This role works closely with cross‑functional teams, suppliers, and store teams to ensure brand consistency, effective campaign execution, and operational follow‑through. The coordinator is instrumental in managing marketing workflows, supporting campaigns, and ensuring smooth execution of both digital and in‑store brand activities.

Key Responsibilities

Brand & Marketing Execution

• Coordinate briefs for brand and marketing execution, including POS, advertising, sustainability elements, and in‑store material
• Review in‑store brand and marketing execution to ensure alignment with brand guidelines and support continuous improvement
• Coordinate mall marketing activities and ensure timely submission of materials and communication with mall partners
• Assist with communication and coordination of all Out‑of‑Home (OOH) marketing and POS distribution

Retail & Operational Support

• Follow up on product procurement to ensure alignment with brand vision and timelines
• Monitor allocations and delivery of marketing materials and products to stores
• Ensure all store customer service training materials and brand elements are up to date and aligned with guidelines
• Ordering of staff uniforms
• Coordination of trade exchange and sponsorships
• Collect and manage store competition data and customer entries
• Support in new store openings with marketing, branding, and operational components

Digital & E‑Commerce Management

• Manage E‑shop launches, including product uploading, campaign setup, and website content updates
• Support digital campaigns and assist with content development across online platforms

Supplier & Financial Administration

• Source suppliers for brand and marketing elements
• Submit payment requests and follow up to ensure timely processing and completion of financial workflows

Creative & Production Support

• Design or brief the creation of store promotional posters and marketing elements
• Assist in campaign development and execution, including brainstorming, content creation, and event support

Data & Reporting

• Collect and consolidate data for reporting related to store activities, marketing performance, and customer insights
• Gather log data for NPDs (New Product Developments) and ensure accurate record‑keeping
• Track deadlines and ensure timely execution of all deliverables across marketing projects

Knowledge, Skills & Experience

• Strong organisational and time‑management skills with the ability to chase deadlines effectively
• Excellent communication skills with cross‑functional teams, suppliers, and store staff
• Detail‑oriented with a strong eye for brand consistency and quality
• Ability to multitask and support multiple projects simultaneously
• Creative thinking with a solid understanding of brand principles and marketing execution
• Proficiency in design tools and digital platforms (advantageous)
• Work experience in a previous marketing orientated role is essential.
• Qualification in Marketing

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