Brand, Marketing and Activation Lead

SUMMARY:
Ballito - We're looking for a creative and energetic Brand, Marketing & Activation Lead to bring the brand to life through impactful campaigns, content, activations, and events.

If you're a hands-on marketer with strong organisational skills, creative flair, and a passion for driving brand growth, we'd love to hear from you!

POSITION INFO:
Duties and Responsibilities:

• Brand execution: help ensure the company shows up consistently, clearly and confidently across all touchpoints.
• Marketing coordination: manage marketing activity, timelines, priorities and follow-through.
• Content and copywriting: assist with writing, editing and refining content across social media, employer communication, presentations, campaigns, WhatsApp flows, website content and internal material.
• Events and activations: coordinate employer activations, team events, campaign launches, roadshows and brand moments.
• Agency and designer coordination: work closely with X Facta, designers and other creative partners to brief work properly, manage feedback and keep delivery moving.
• Campaign support: help plan and execute campaigns across employer, digital, WhatsApp, call centre and partner channels.
• Brand tone and presence: help build the company's voice, personality and presence as the brand grows.
• Internal brand energy: help create a positive, energetic office environment and ensure the team lives the brand internally as well as externally.
• AI and marketing tools: use AI tools where appropriate to improve content creation, speed, campaign thinking, workflow and creative output.
• Marketing processes: build simple, practical processes for content planning, approvals, campaign tracking, asset management and event coordination.
• Performance tracking: work with the finance and data team to understand what marketing activity is driving engagement, conversion and brand momentum.

• Diploma or Degree in Marketing, Brand Management, Communications, Public Relations, or a related field.
• Minimum 3–5 years' experience in a marketing, brand, or communications role.
• Proven experience coordinating and executing marketing campaigns and brand initiatives.
• Strong content creation and copywriting skills across various marketing channels.
• Creative, positive and energetic.
• Passionate about building a world-class brand.
• Inspired by the opportunity to help build a household brand.
• Aligned with the the company, values and purpose.
• Comfortable in a fast-moving entrepreneurial environment where plans evolve and priorities shift.
• Ready to get their hands dirty and be on the ground where required.
• Strong at coordinating events, activations and brand moments.
• Able to stretch across different areas of marketing, brand, content, events and internal communication.
• Comfortable working with agencies, designers and external partners.
• Interested in AI and the role it can play in marketing, content, design, automation and brand building.
• Strong with detail, tone, copy and follow-through.
• Team-focused and able to create energy around them.
• Ready to help build the marketing function, not just work inside one.
• Strong copywriting ability.
• Good brand instinct and creative judgement.
• Strong event coordination ability.
• Ability to manage multiple moving parts.
• Comfortable working with agencies and designers.
• Good eye for detail.
• Ability to brief creative work clearly.
• Strong communication skills.
• Comfortable using AI and modern marketing tools.
• Positive energy and strong people skills.
• Ability to create structure without slowing things down.
• Strong follow-through.
• Willingness to get hands dirty.
• Ability to work directly with the founder and senior team.