Brand Manager

Duties and Responsibilities:

Brand Management

• Develop the category and brands in alignment with the Business/Marketing strategy and execute annual category brand plans, B2B marketing plans, communication & promotional plans and implement activities accordingly.
• Drive the execution of brand plans with the customers/sales teams. Liaise with customer/sales teams to develop new in-store and distributor promotional initiatives to deliver on annual volume, value and profit targets.
• Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and cost against forecast and adapt plans to improve the sales performance of the products and services.
• Brief and Co-ordinate events, promotions, marketing projects and advertisement campaigns.
• Management of Creative agencies; brief advertising, digital & PR agencies/ partners to devise communications, packaging, in-store displays & POS, on-line marketing and B2B marketing campaigns based on agreed strategy.
• Together with Agencies, develop, implement and manage all electronic assets and marketing strategies, including websites, social media, SEO and PPC campaigns.

Category and Brand Portfolio Management

• Oversee and manage a portfolio of brands within a category, including budget, profit and loss, as well as image and positioning in relation to competitors in order to deliver on volume, value & profit targets of the portfolio.
• Input into the pricing strategy and good understanding of financial/commercial fundamentals to ensure the development of profitable innovations and profitability of current portfolio.
• Assist in annual budget development, sales volume targets, profitability and marketing budget and allocate resource according to strategic priorities within the portfolio in order to maximize portfolio performance.
• Formulate and manage the cost center budget on a monthly basis.
• Meet budgetary targets.

Financial Management

Information Analysis, Management and Reporting

• Keep up to date and report back on latest trends and technological developments as well as strategies to cope with these trends & developments.
• Interpret and apply a wide range of key data: research reports, sales / category data, financial statements, commercial performance data etc.
• Provide regular reports on brand activities and results and integrate brand objectives into category management strategies.

New Product Development and Marketing Research

• Together with innovation department Lead NPD projects with cross functional teams and external service providers, suppliers, manufacturers, agencies etc. and introduce these new products to market.
• Monitor, analyse and evaluate domestic and international market trends, design, consumer behaviour and competitor activity to identify market opportunities. Monitor and analyse, product performance and customer feedback, to generate new product ideas, identify product features that need to be changed to meet customer needs and liaise with other areas of the organization.
• Conduct relevant analysis & research to identify strengths and weaknesses in the brand portfolio by reviewing available sales data, market information and market pricing data.
• Contribution to key organizational projects as assigned – Cost saving initiatives; New category developments etc.
• Conduct market analysis & research through a variety of mediums such as formal and informal market research, consumer research, product research, customer research, including brand health measurements/customer satisfaction surveys.

People Management

• Work closely with and influence cross-functional teams from a variety of sectors, industries and organizational departments in order to deliver on key projects and day to day tasks.