Brand Activator

SUMMARY:
To perform the Brand Activation function by area including events and sponsorships

POSITION INFO:

Brand Activator

Marketing

Accountable for operation of own work area or as a member of a team, as well as for quality, standards and outputs within defined work routines and policies.

Job Purpose

To perform the Brand Activation function by area including events and sponsorships, and to monitor all in-store promotion activities. Responsible for managing all Brand Activation as per the monthly promotion/activity calendar. Responsible for carrying out all promotions as per the promotion/activity calendar. Responsible for liaising with Merchandisers.

Key Accountabilities and Outputs

In-Store Activities

• Responsible for managing all Brand Activation as per the monthly promotion/activity calendar.
• Responsible for carrying out all promotions as per the promotion/activity calendar.
• Responsible for liaising with Merchandisers and Promoters.
• Responsible for ensuring a store check has been completed for every in store promotion based on the following:

• Stock levels
• Pricing
• Coolers
• Merchandising
• Displays
• POS (Point of Sales)

Responsible for coordinating all sponsorship events.
To ensure all proper documentation and records are maintained.
Adherence to the health, safety and environmental standards

• Ensure adherence to site safety standards as head of Safety, Health and Environmental Committee
• Ensure compliance to all relevant legislation

General

• Conversant with relevant business information, policies, processes and procedures
• Maintains expected performance standards
• While Job Descriptions are written up for the purpose of a basic outline of the work and responsibilities associated with the Job, the Company encourages and expects all employees from time to time, to assist with work that may not be a direct part of their job description.

Qualifications and Experience

• Grade 12 / Matric / NQF level 4
• 2 years experience (Operational Execution) Experience with in-store promotions, event coordination and general administration and reporting.

Key Qualities

Critical Success Factors

• Customer Perspective

Communication

• Routine communication with customers or clients

Problem Solving

• Proactive identification of problems that are concrete and procedural, troubleshoot and apply solutions in line with guidelines provided or escalate more complex problems to superiors, providing information required to solve problems.

Relationships Maintained

• Others outside the organisation

Behavioural Competencies

Verbal Communication

• Able to communicate verbally in a logical manner.
• Takes the intended audience into account when communicating verbal information.
• Makes use of appropriate business language in verbal communication.
• Includes all relevant information in verbal arguments.
• Demonstrates proficiency of language in verbal communication.
• Interprets complex information to expresses own viewpoint in verbal communication.
• Concludes verbal arguments by making reference to relevant facts

Collaboration

• Helps others with their work.
• Meets commitments to team members or others in the organisation.
• Actively contributes to team discussions and the accomplishment of team work plans.
• Shares expertise and resources to help others address their needs.
• Seeks to include all those who can contribute to the most successful outcome and those who have a stake in the results.
• Actively keeps all stakeholders informed.
• Attempts to reinvigorate team processes when progress is lagging: stays engaged even when not in full agreement with the team’s direction.

Planning and Organising

• Manages time effectively, ensuring effective completion of tasks under stressful deadlines.
• Able to prioritise activities and resources, ensuring that results are achieved effectively.
• Able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome.

Customer Relations

• Asks questions to identify customer needs or expectations
• Follows through and meets personal commitments to others on time
• Takes responsibilities seriously and consistently meets the clients’ expectations for quality, service, and professionalism.
• Continuously monitors delivery to make sure the customer is receiving good service
• Shows a strong commitment to exceeding customer expectations
• Able to own responsibility for mistakes, apologise and make suitable changes to services