SUMMARY:
Contribute to the creation of a brand activation tactics and plan for each brand
POSITION INFO:
BRAND ACTIVATION SUPERVISOR (EC)
Marketing
Accountable for quality, standards, service and desired outputs within inter-related functional areas of responsibility. May be responsible for work of others. This role will work with various closely related concrete variables, requiring an understanding of the theory or practices underpinning inter-related functional processes.
Job Purpose
The purpose of this role is to oversee all brand activation activities to ensure optimal promotion of BevCo brands across various marketing platforms. The role will also be responsible for contributing to the creation of a brand activation tactics for each brand, and for ensuring its successful implementation thereof.
Key Accountabilities and Outputs
Brand Activation
- Contribute to the creation of a brand activation tactics and plan for each brand
- Manage and oversee all brand activation initiatives and campaigns acrosss the product portfolio
- Ensure successful implementation of the brand activation tactis for each brand using a brand activation calendar
- Ensure self and all members of the brand activation team have deep product and customer knowledge to ensure the creation and execution of successful and relevant brand marketing campaigns
- Maintain and consolidate all brand activations and POS (including photos and evidence of activation effectiveness) and communciate these to relevant parties
- Maintain POS stores and stock availability to support the regional brand activation and POS calendar
- Ensure a consistent customer experience through the successsful management of brand activation activities
- Advise on brand activation and marketing initiatives where required
Cooler Admin
General Operational and People Management
- Ensure Adherence to all applicable Safety, Health, Environment and Quality Standards
- Actively participate in operational planning and reporting processes
- Drive continuous improvement through streamlining and optimising relevant operational practices, processes and tools
- Adhere to operational and financial frameworks of practices, processes, standards and controls
- Cont
- rol cost and take the necessary action to mitigate any financial risks or non-compliance, and address variances and discrepancies
- Ensure that the right people capacity is in place and manage employee performance through effective and goal directed people leadership
Qualifications and Experience
- Grade 12 / Matric / NQF level 4 (Essential)
- Upto 4 years experience (Operational Execution)
- MS Excel; MS Word; SAP; E Mail; MS PowerPoint
Key Qualities
Communication
- Routine communication in connection with instructions, requests or normal work tasks
Problem Solving
- Proactive identification of functional problems related to a specific process or policy, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem.
Relationships Maintained
Behavioural Competencies
Accountability
- Accomplishes assigned tasks and goals: takes necessary actions to keep progress against objectives on track.
- Prepares a roadmap for success.
- Ensures that all who need to know, are clear about the plan.
- Takes full responsibility for own actions and outcomes, including mistakes.
- Always acts in the company's best interest, regardless of whether it is difficult or unpopular.
- Ensures others are on track for achieving their goals.
Collaboration
- Helps others with their work.
- Meets commitments to team members or others in the organisation.
- Actively contributes to team discussions and the accomplishment of team work plans.
- Shares expertise and resources to help others address their needs.
- Seeks to include all those who can contribute to the most successful outcome and those who have a stake in the results.
- Actively keeps all stakeholders informed.
- Attempts to reinvigorate team processes when progress is lagging: stays engaged even when not in full agreement with the team's direction.
Continuous Improvement
- Increases performance expectations when success has been achieve
- Seeks out sources of information, including trade associations, "best practice" companies, customers, peers, subordinates, etc.
- Finds ways to fast-adapt improvement ideas to work processes
- Proactively seeks out resources, alliances, etc., needed to quickly introduce improvements
Decision Making
- Organises information to make it easier to analyse or see trends.
