Area Manager

SUMMARY:

Area Manager – Prestige Beauty Retail

POSITION INFO:
You’ll be responsible for delivering territory sales targets, developing Beauty Coaches, and ensuring exceptional brand execution across counters, activations and events.
This role suits an ambitious retail leader ready to take ownership of a territory — not a corporate desk role, but a visible, high-impact position on the retail floor.

This role suits an ambitious retail leader ready to take ownership of a territory — not a corporate desk role, but a visible, high-impact position on the retail floor.

What you’ll be doing

Sales & Territory Performance

• Own and deliver monthly and annual sell-out targets across your area
• Plan call cycles and store coverage using CRM tools (e.g. Skynamo or similar)
• Analyse sales data, identify opportunities and implement corrective action
• Drive merchandising excellence, in-store visibility and second point-of-sale

• Lead, coach and motivate Beauty Coaches across multiple retail doors
• Support recruitment, onboarding, training and performance management
• Build confident, engaged teams that consistently hit KPIs

• Execute marketing campaigns, product launches and in-store activations
• Coordinate events, pop-ups and demonstrations to drive footfall and conversion
• Track event ROI and feed insights back into territory planning

• Build strong relationships with retail partners and store management
• Collaborate with internal teams across Marketing, Trade, Supply Chain and Analytics
• Monitor competitor activity and market trends within your territory

1. Manage stock, returns, merchandising standards and visual compliance
2. Control territory expenses (travel, events, cell, etc.) within budget

• 5–8 years’ experience in retail sales, with at least 3 years in a people management role
• Strong background in beauty, cosmetics, FMCG or premium retail
• Proven ability to lead teams and deliver against sales targets
• Confident working with sales data, reporting and CRM tools
• Hands-on, energetic leadership style — visible in-store and highly engaging
• Valid driver’s licence and willingness to travel regularly

• Matric essential
• Degree or diploma in Business, Marketing or similar (advantageous)

• Manage your own territory with real ownership and autonomy
• Work with a prestige international beauty brand and high-profile retail partners
• Strong balance of people leadership, sales and brand execution