Ads Specialist - Google, Meta, LinkedIn, TikTok - Alberton North

SUMMARY:
Ads Specialist

POSITION INFO:

Ads Specialist – Google, Meta, LinkedIn, TikTok etc – Alberton North

Company is a full-service powerhouse headquartered in Alberton North. We craft high-performance websites (standard, AI-powered and e-commerce), run multi-channel digital campaigns, and deliver data-driven growth for businesses of all sizes. Join a tight-knit team that values curiosity, craftsmanship and measurable impact

About the role

You’ll own the strategy, execution, and optimisation of all paid media (Google, Meta, LinkedIn, TikTok, programmatic). Reporting to the Performance Lead, you’ll work side-by-side with our in-house creative, dev, and data teams to drive measurable ROI for clients. In-office only

Minimum requirements:

• 3+ Years’ building and optimising both PPC and paid social campaigns
• Proven mastery of Looker Studio, GA4, Tag Manager, Merchant Centre
• Hands-on experience with leading site builders (WordPress, Webflow, Shopify, Squarespace)
• Completed or booked Certificates : Google Ads, Meta Blueprint, LinkedIn Marketing Labs or TikTok Academy

Key responsibilities:

• Plan, launch and optimise PPC and paid social campaigns across Google Ads, CPL, ROAD, Conversion Rates
• Conduct deep keyword and audience research, build rem-marketing and lookalike funnels
• Analyse performance daily; run A/B and multi-variate test to lift conversions, CPL, ROASA and Conversion Rates
• Prepare weekly dashboards and detailed monthly reports for clients (GA4 Exports & Looker Studio)
• Track and share new trends, policy updates and ad-format betas with the wider team
• Own tracking setup: GA4, Google Tag Manager, server-side tagging, pixels, conversion APIs
• Manage Merchant Centre feeds and troubleshoot Shopping / P-Max issues
• Spin up targeted landing pages in WordPress, Duda, Shopify, Squarespace etc and wire them for CRO

Salary offer: Negotiable