Wholesale Specialist

 

Recruiter:

HR Genie

Job Ref:

WS - JHB West

Date posted:

Thursday, June 2, 2022

Location:

Roodepoort West, South Africa

Salary:

R0 per month


SUMMARY:
Wholesale, Specialist FMCG

JOB DESCRIPTION:

Job Purpose

The purpose of the role is to grow BevCo’s performance with key account wholesalers, Distributors and bulk breakers in a specified (and prioritised) geographic area – such identified wholesalers and/or bulk breakers are critical to BevCo’s downstream sales, distribution and penetration success in the area

Key Accountabilities and Outputs Customer Development

• Manage and build customer relationships with Outlet owners

• Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues

• Ensure all current, correct customer master data captured onto Rapid Trade and is maintained

• Achieve customer sales volume targets

• Ensure each outlet buys directly from the Company consistently on a weekly basis

Execution Guidelines

• Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet

• Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning

• Manage stock rotation to ensure 100% availability

• Drive the effective execution of selective merchandising implementation in the consumption and purchase zones

• Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year

Asset Management

• Manage the Company refrigeration assets by driving governance and compliance

• Manage all the Company assets in the outlets including permanent merchandising and signage

• Ensure the Company products are stocked in fridges as per guidelines

• Conduct asset verification surveys (Fridges, etc.)

• Assist customers with managing stock replenishment to minimise stock outs

• Manage stock rotation and quality

Growth of BevCo / Wholesaler/ BB business relationships

• Actively participates in developing the sales operating plan for each key account customer

• Builds a win-win commercial approach (trading & profitability benefits) with support from the ASM

• Professional sales approach to all key accounts on behalf of BevCo

Sales and Distribution Objectives

• Drives sales (sell out) and distribution of BevCo portfolio from wholesalers/BBs into market to achieve BevCo targets

• Constantly monitors and tracks BevCo sales performance + penetration into the general trade

Review and analysis of Market Dynamics

• Constantly must be aware of competitor activities, pricing, products and promotions

• Provides timely feedback to ASM as to wholesaler and /or market shift that impact BevCo

• Actively adjusts the operating plan to accommodate such changes (in conjunction with ASM)

Qualifications and Experience

• Grade 12 / Matric / NQF level 4

• Up to 2 years experience (Operational Execution) Experience in a sales/marketing/FMCG environment

• Basic knowledge of PC, or potential to acquire it

This Position closes on the 7th of June

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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