Wholesale Specialist

Job Purpose

The purpose of the role is to grow BevCo’s performance with key account wholesalers, Distributors and bulk breakers in a specified (and prioritised) geographic area – such identified wholesalers and/or bulk breakers are critical to BevCo’s downstream sales, distribution and penetration success in the area

Key Accountabilities and Outputs Customer Development

• Manage and build customer relationships with Outlet owners

• Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues

• Ensure all current, correct customer master data captured onto Rapid Trade and is maintained

• Achieve customer sales volume targets

• Ensure each outlet buys directly from the Company consistently on a weekly basis

Execution Guidelines

• Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet

• Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning

• Manage stock rotation to ensure 100% availability

• Drive the effective execution of selective merchandising implementation in the consumption and purchase zones

• Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year

Asset Management

• Manage the Company refrigeration assets by driving governance and compliance

• Manage all the Company assets in the outlets including permanent merchandising and signage

• Ensure the Company products are stocked in fridges as per guidelines

• Conduct asset verification surveys (Fridges, etc.)

• Assist customers with managing stock replenishment to minimise stock outs

• Manage stock rotation and quality

Growth of BevCo / Wholesaler/ BB business relationships

• Actively participates in developing the sales operating plan for each key account customer

• Builds a win-win commercial approach (trading & profitability benefits) with support from the ASM

• Professional sales approach to all key accounts on behalf of BevCo

Sales and Distribution Objectives

• Drives sales (sell out) and distribution of BevCo portfolio from wholesalers/BBs into market to achieve BevCo targets

• Constantly monitors and tracks BevCo sales performance + penetration into the general trade

Review and analysis of Market Dynamics

• Constantly must be aware of competitor activities, pricing, products and promotions

• Provides timely feedback to ASM as to wholesaler and /or market shift that impact BevCo

• Actively adjusts the operating plan to accommodate such changes (in conjunction with ASM)

Qualifications and Experience

• Grade 12 / Matric / NQF level 4

• Up to 2 years experience (Operational Execution) Experience in a sales/marketing/FMCG environment

• Basic knowledge of PC, or potential to acquire it

This Position closes on the 7^th of June