SUMMARY:
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POSITION INFO:
Job Summary
Detailed Job Description
Job title: Tertiary Education Consultants
Reporting to: Campus Business Development Manager, National Direct Sales Manager & National Business Development Manager.
Salary: Basic salary, Petrol card for business related travel, Cell phone, Laptop, Commission & Incentives
Hours: 45 hours, Full Time, Normal Hours 08:00am to 16:30pm, Min two Saturdays per month 09:00am to 13:00pm or as required for school events/ campus events
Location: At the allocated CTU Campus
Purpose of the position
Tertiary Education Consultants promote the CTU Brand; build relationships with TOP FEEDER schools as specified and confirmed by Head Office. Tertiary Education Consultants generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region. Tertiary Education Consultants create promotional events and functions on campus to generate sales. Tertiary Education Consultants are required to create a strong presence at the various schools and the surrounding campus region. Tertiary Education Consultants will market various school solutions in order to build strong relations with schools.
Duties & Responsibilities
Responsibilities & Duties
a) School & Client Relations/ Business development • Required to build relationships with key people at schools / teachers/ principles/ parents/ prospective students • Schedule and complete presentations to grade 12 & 11 learners. • Create opportunity for first contact with learners from Grade 8 to 10. • Build relationships with funding and student loan organizations • Address customer concerns and issues in a professional and timely manner.
b) Database/lead generation
• Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners. These bookings might be extended to earlier grades where and if required. • Generate and manage the data collection against a given target • Generate no less than 60 - 80% of school learners in the allocated region • Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU information • Create events and opportunities that will ensure high lead conversion • Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation • Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments
c) Overall marketing & generate enrolments • Drive brand loyalty. • Execute marketing plans. • Book appointments with schools | teachers | prospects and their parents • Liaise with the student advisors as required for consultations & events • Involved in the recruitment of the students for the next year intake • Mining and contacting of the career database • Scheduling appointments/consultations according to the school/campus targets set • Contact with the database as required for events • Work against strict activity and financial targets • Keep in touch with the registered prospects once a month • Registering and enrolling students monthly/quarterly against given targets • Involved with awareness campaigns for the allocated region • Attend and organize CTU CAMPUS events for example Open day’s & Open weeks • Branding/ awareness and CTU representation when are where required, together with Campus and Senior management • Marketing various school solutions (i.e. Teacher training) in order to build sound school relations • Attend trade shows and events to market product./ Overall awareness and presence at schools/ events and region • Overall promotion for the campus • Create a CTU experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc. • Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits. • Plan, organize, and execute marketing and sales programs. • Act as the point persons for outside, inside and partner sales teams. • Work closely with marketing teams to create programs. • Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company. • Effective lead generation through school relations • Generate leads and secure sales. • Plan roadshows/ enrolment drives at various distant locations • Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales. • Improve forecast performance of business through thorough understanding of underlying demand assumptions. • Keep abreast of industry trends, competition, and new opportunities • Develop field-marketing plans for improving sales and profitability. • Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc. • Recommend innovative and creative marketing approaches for revenue growth. • Provide sales support and guidance to team for product positioning. • Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness. • Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors • Research local competitors • Record keeping of marketing workbook, stats and CRM • Monitor and manage expenditures. • Recommend marketing techniques and tactics based on changing business demands.
Skills
Core Competencies:
? Above average presentation skills
? Building Rapport
? Client/Customer Awareness
? Integrity
? Interpersonal Relations
? Listening Skills
? Organizing /Planning Ability
? Personal Work Ethic
Position Competencies:
? Analytical Skills
? Assertiveness
? Attention to Detail
? Computer Skills
? Conflict Resolution Skills
? Consultative Skills
? Energy Level
? Flexibility/Adaptability
? Influencing Skills
? Initiative
? Innovation/Creativity
? Leadership Skills
? Learning Ability
? Mentoring/Coaching
? Motivation
? Oral Communication
? Problem Solving/Decision Making
? Sensitivity
? Tact
? Team Skills
? Technical Knowledge/Proficiency
? Tenacity
? Tolerance of Stress
? Written Skills
Experience & Qualifications Required
Experience
? Experience in academic advising or related careers in post-secondary education is preferred
? Proficiency in Microsoft Office Suite
