Senior Technical SEO Specialist (Search Engine Optimization)

SUMMARY:
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POSITION INFO:

We are currently recruiting for a Senior Technical SEO Specialist (Search Engine Optimization) based in Cape Town.

Responsibilities for SEO Specialist

• Develop optimisation strategies that increase the company''s search engine results rankings
• Research keywords across all types
• Set measurable goals that demonstrate improvement in marketing efforts
• Identify and conduct audits across competitor profiles
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with senior and heads of departments
• Write effective headlines, body copy, and websites. Write effective call-to-action.
• Collaborate with senior SEO strategists and heads of departments to manage SEO strategy
• Identify and apply compelling and high-quality website content, including blog posts and page descriptions (not copywriting)
• Update content and website links and provide actionable insights that improve search engine rankings
• Compile and present SEO performance reports.
• Use basic programming and web design skills to enhance SEO
• Produce, document and present advanced SEO strategies

Qualifications for SEO Specialist

• Three to five years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Knowledge of keyword research and data mining tools across all keyword types
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Write effective headlines, body copy, and websites. Write effective call-to-action
• Comfortable with writing strategies from high volumes of data
• Experience with all aspects of on-page SEO
• Experience with all aspects off-page SEO (Understanding of external link profiles, anchor text, placement, and authority metrics)
• Intricate knowledge of website structures and internal linking processes
• Technical SEO (good understanding of HTML, CSS, JavaScript, Page speed optimization)
• Advanced Experience with tools and programs such as Majestic SEO, SEMrush, Search Console, Ahrefs, Google Analytics, Excel)
• Critical thinking and analytical skills

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