Senior Paid Search Specialist 23042021

The role: 

The Senior Paid Search Specialist is responsible for the executing and delivery of the paid search strategy and efficient day to day management of assigned brands/campaigns, focusing on profitable revenue growth.

Key responsibilities include executing, optimising and reporting on best-in-class paid search media campaigns through available search marketing platforms (e.g. Google Ads, Search Ads 360, etc) with emphasis on innovative initiatives, and working closely with all internal and external stakeholders as appointed by the company, aligning on agreed best practice and communicating campaign strategy, progress and results accordingly.

The detail:

Campaign Management

• The Senior Paid Search Specialist will work with the companies appointed digital partner and take full accountability of the overall performance of paid search campaigns for all Ignition brands. This will be in accordance with the agreed split in responsibility with the partner as it evolves over time.
• Day to day management of digital media paid search campaigns, focusing on revenue and profit growth and managing within budget goals.
• Work in collaboration with other media channels.
• Build out logical and audience focused media plans.
• Optimise and execute on agreed methodologies against paid social plans, utilising native platforms, third party and internal tools, as required to deliver efficient and profitable Paid Search campaigns.
• Lead the campaign strategy, researching potential marketing channels, analysing competitors, and adopting a robust test & learn approach.
• Critically analyse the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed the goals and KPIs set by the company.
• Project managing all activity and processes required to proficiently run and create campaigns.
• Produce reports and studies that clearly articulate the rationale for optimisation methodologies throughout campaigns.
• Maintain an in-depth understanding of the marketplace and social landscape to ensure delivery of best-in-class campaigns.
• Manage relationships with partners and communicate account strategy, budgets, and performance.
• Demonstrate measurable success through the achievement of set KPIs. e.g. account turnover and profitability, campaign management, report generation, analysis and, above all, strategic insights.
• Manage the day-to-day relationships with wider account teams, advertising partners and colleagues.

 Training

• Upskill other members of the team, where required, on best practice paid search campaign execution.
• Support the wider team to improve their understanding of paid search.
• Share best practice and knowledge with wider teams via lunch and learns, or other learning opportunities.

 Best Practice Accountability

• Collaborate with the appointed digital partner to ensure processes, frameworks and KPIs relating to paid search are up to date in accordance with the growing use of paid search.
• Pro-actively work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas.
• Pro-actively work with the data, planning and other media teams to understand how paid search integrates with other media formats and channels.
• Work with data suppliers and other 3rd party data experts to contribute to effective data visualisation and presentation.
• Interrogate and identify opportunities to build better paid search media plans and processes, working in collaboration with appointed digital partners to agree on the best approach.
• Ensure all work is QA’d appropriately and to the highest standards.

Line Manager and Mentoring

• Act as a senior leader, mentor and coach to direct reports and the wider team.
• Set examples of best behaviour and delivery of high standards in every communication.
• Work with the senior team to identify skills gaps and support personal development plans across the department.
• Identify talent when needed to grow out the paid search team as needed to support the growth of the company.

Deliverables

• Demonstrate measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service.

Are you this person? 

Knowledge & Experience

• Bachelor’s degree or equivalent advantageous.
• In-depth knowledge of the technologies and processes involved in running Search Media campaigns.
• Advanced knowledge & experience of using Google Ads, Google Ads Editor, Google marketing Platform (specifically SA360), Microsoft Ads.
• Substantial experience in digital marketing account management; with previous accountability for annual billings in excess of R2M.
• Google Advertising certified.
• A good understanding of Google analytics and other web analytics packages.
• Advanced knowledge of Microsoft Excel and PowerPoint. Experience using the Google Suite would be advantageous.

Skill Requirements

• Commercially astute, identifies and pro-actively recommends opportunities to the Digital Director and CMO.
• Ability to critically analyse data and provide actionable insights.
• Possess strong business writing skills and is able to produce high quality documents.
• Self-starter who is highly motivated and passionate about paid social.
• Demonstrate a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
• Exhibits a high level of attention to detail.
• Possess strong interpersonal skills, particularly influencing and listening skills.
• Confident and articulate presenter.
• Proven ability to proficiently chair meetings.

Key Attributes

• Self-motivated individual with high levels of energy.
• Outgoing, positive thinker, with consistent levels of evident enthusiasm.
• Open, honest and direct, is comfortable in giving and receiving constructive feedback.
• High personal standards and promotes them in others.
• A valued team member, who upholds the company''s values at all times.
• Ability to think and act independently as well as collaboratively.
• Ability to stay calm and demonstrate empathy.

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