Senior Marketing Executive

Our client in the cosmetic industry is looking for a Senior Marketing Executive to join their exciting team.

DESCRIPTION:

The role of the Senior Marketing Executive is to work with the Head of Marketing and Customer Experience to plan and implement marketing activities which deliver on the marketing strategy, aligned to overall strategic company goals. This role is extremely varied, spanning a wide range of activities.

KEY RESPONSIBILITIES:

• Support and assist the Head of Marketing and Customer Experience in the formulation and implementation of the marketing plan.
• Effectively project manage assigned marketing campaigns in their entirety - from planning through to tracking and reporting on return on investment.
• Act as a point of escalation for queries from the marketing team and other colleagues. Escalate critical items promptly to the Head of Marketing and Customer Experience.
• Liaise and build relationships with internal and external stakeholders, e.g. unit managers, colleagues, customers and partners; ensuring ongoing and continuous communication.
• Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy.
• Develop and implement effective demand generation activities from conception to implementation.
• Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions.
• Manage the production of marketing communications and promotional materials in line with brand guidelines including writing, editing and proofreading copy, briefing and directing designers, copywriters and printers.
• Develop suitable campaign briefing documents for partners such as designers and copywriters.
• Promote adherence to brand guidelines; police, format and print branded documents prepared by non-marketing colleagues.
• Contribute to PR management, where required and as directed by the Head of Marketing and Customer Experience.
• Assist in the coordination and implementation of the advertising strategy.
• Organise and attend educational seminars and exhibitions and customer hospitality events as required.
• Contribute to the strategic process/thinking, suggesting new service offerings improvements etc.

SKILLS:

• An excellent communicator.
• Have strong personal organisation and project management abilities.
• Have excellent knowledge of MS Office, marketing computer software and online applications; CRM tools, Online analytics, Google Ad Words etc.
• Keep a pulse on what’s coming and have good understanding of office management and marketing principles.
• Resourceful - if you don’t know the answer, you’ll find it or better yet, craft it yourself and share.
• Comfortable originating and developing marketing strategy and creative concepts.
• Have excellent attention to detail.
• Are committed to your own professional development and demonstrate growth mindset.
• Take a “customer orientated approach”.
• Can context switch with ease and don’t shy away from the day-to-day “on the ground” work, or the more strategic work.

QUALIFICATIONS:

• Business/Marketing degree/qualification
• 5 years relevant experience in the luxury/beauty industry
• Must have experience in digital marketing and e-commerce
• Premium fragrance brand management experience required
• Management of cosmetics brands in a retail counter environment and within standalone stores
• Relevant third level qualification required e.g. Marketing Degree/Diploma/Certificate or Business Degree/Diploma/Certificate with particular emphasis on Marketing.