The successful candidate will be responsible for managing a portfolio of different marketing channels from a financial and business intelligence perspective. To provide historical, current, and predictive insights into the different marketing channels on performance management,
budgeting, and methodology through best practice data analytics and reporting
to improve Return on Investment (ROI) and overall business performance.
Job Duties
Strategic Insights and Reporting
Set and lead execution of the data and analytics reporting plan, creating
strategies and templates to report data in a meaningful way. Create, present,
and communicate high-impact data and analytics insights and recommendations
to critical stakeholders.
Commercial Management
Manage commercial results of a medium to large business unit or product line by
analyzing customer and market trends, monitoring financial results, adjusting
plan as necessary, and optimizing use of resources.
Leadership and Direction
Identify and communicate the actions needed to implement the function''s
strategy and business plan within the business area or department; explain the
relationship to the broader organization''s mission, vision and values; motivate
people to commit to these and to doing extraordinary things to achieve local
business goals.
Performance Improvement through Business Intelligence
Support creation of machine learning algorithms by applying standard statistical
analysis or data preparation methods.
Continuous Improvement
Review existing operations in relation to data in own area of work and implement
innovation processes to generate new ideas and ensure continuous
improvements are delivered.
Data Exploration
Conduct research and select relevant information to enable analysis of key
themes and trends using primary data sources and business intelligence tools.
Performance Management
Raise the skill level of the analytics, market research and finance function
through introduction of strong practices, processes, tools and close mentorship
of both direct reports and broader team
Financial Management & Control
Develop and/or deliver a plan for significant aspects of the financial management
and/or control process. Track the return on investment from the campaigns for all
direct marketing stakeholders
Stakeholder Engagement
Identify and manage stakeholders up to top management level, finding out their
needs/issues/concerns and reacting to these by leading and coordinating the
development of stakeholder engagement plans to support the communication of
business information and decisions.
Business Insight
Applies knowledge of business and the marketplace to advance the
organization''s goals. For example, ensures that the team understands and
discusses relevant industry changes. Gives strong messages about how
people''s efforts make a difference to the broader organization.
Strategic Mindset
Sees ahead to future possibilities and translates them into breakthrough
strategies. For example, provides a clear picture of the organization''s vision and
strategy and what the team needs to do to realize them. Develops longer-term
strategies that capitalize on the organization''s distinct capabilities and emerging
trends in the market.
Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information
to effectively solve problems. For example, considers future challenges for the
organization and identifies alternative responses. Assembles many pieces of
information into a cohesive and sophisticated understanding of complex issues.
Balances Stakeholders
Anticipates and balances the needs of multiple stakeholders. For example,
shares stakeholder feedback while inspiring others to consistently seek input
and learn from their internal and external stakeholders. Promotes an
environment of high ethical standards and cross-cultural sensitivity in working
with all stakeholders.
Persuades
Uses compelling arguments to gain the support and commitment of others. For
example, creates enthusiasm by building a compelling case, sharing it often and
energetically to secure wide support. Brings tough internal and external
negotiations to successful closure, earning some valuable wins.
Financial Acumen
Interprets and applies key financial indicators to make better business decisions.
For example, fosters accountability for making good financial decisions; provides
guidance to help the team make astute decisions. Summarizes financial
performance data and explains implications for the organization.
Instills Trust
Gains the confidence and trust of others through honesty, integrity, and
authenticity. For example, builds a team with an exemplary reputation for
reliability and for meeting even difficult commitments. Builds trust among people
and groups by ensuring honest and up-front communication; maintains
transparency.
Decision Quality
Makes good and timely decisions that keep the organization moving forward. For
example, ensures that people internalize policies and standards and accept full
responsibility for their decisions. Confidently makes choices in the best interests
of the organization, deals constructively with resistance.
Ensures Accountability
Holds self and others accountable to meet commitments. For example, helps
team hold each other accountable for goals, adherence to policies and
procedures. Tracks team metrics and milestones, redirecting effort, as
necessary, for continued progress.
Builds Effective Teams
Builds strong-identity teams that apply their diverse skills and perspectives to
achieve common goals. For example, provides rich and targeted insight on
establishing strong teams with the right mix of abilities and perspectives.
Conveys team members'' roles and goals in a compelling way that builds
excitement.
Drives Results
Consistently achieves results, even under tough circumstances. For example,
creates a feeling of energy and an emphasis on excellence in the team, using
productive behaviors. Builds a strong sense of urgency to exceed goals and beat
deadlines. Ensures that the team pushes through obstacles and establishes a
superior track record.
Being Resilient
Rebounds from setbacks and adversity when facing difficult situations. For
example, shows great composure, a positive attitude, and strong judgment, even
in adverse situations; gains maturity and wisdom and shares life lessons with
others. Responds resourcefully to crises, helps others remain productive and
positive.
Financial management, budgeting and costing
Apply comprehensive knowledge / skill, acts with independence and provide
guidance and training to others
Business analysis
Apply comprehensive knowledge / skill, acts with independence and provide
guidance and training to others
Financial analysis
Apply comprehensive knowledge / skill, acts with independence and provide
guidance and training to others
Customer and Market Analysis
Act independently using comprehensive knowledge and/or skills to conduct
research and analyze data others on how to develop a comprehensive
understanding of customer and market conditions that enables maximum return
on investments.
Review and Reporting
Apply comprehensive knowledge and skills to work independently to review and
create relevant, lucid and effective reports while guiding and training others.
Data Collection and Analysis
Apply comprehensive knowledge and skills to analyze data trends for use in
reports to help guide decision making.
Presentation skills
Use comprehensive knowledge and skills to communicate with other people
independently while providing guidance and training to others to speak in a
clear, concise and compelling manner.
Education
BSc ( Applied Mathematics, Economics, Statistics), BCom (Financial
Accounting)/ BCom (Informatics) / BCom
Marketing) / (Essential); Postgraduate degree in Mathematics or Computation
Science (Advantageous)
General Experience
Substantial general work experience together Over 6 years'' to 10 years
(Essential); at least 5 years'' of marketing experience (Advantageous)
Managerial Experience
6 years to 10 years'' experience of planning, managing and organizing resources
within short / medium timescales within the overall policy framework (Essential)
