Senior Brand Manager

Own and develop brand strategy for market.
Define and drive country specific therapeutic area plans, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realisation of revenue and profitability targets in country.
Provide local insights and brand feedback to Category Lead & Regional Therapeutic Area Lead (RTAL).
Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand.
Manage brand & portfolio P&L.
Select best-fitting modules from cross-EM content; translate and localize material as needed.
Manage local agencies for localization (budget, scope, timing, and quality of project).
Forecast brand performance and track progress towards targets
Allocate and execute in country brand budget
Cross-functional brand leadership – across Field Force, Key Account Management, Medical, Regulatory etc.
Train Field Force on product positioning and prioritization
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes.

Accountable for:
Brand Plan: review of brand strategies.
Brand P&L.
Campaign Development: Select best fitting modules for country, including Omnichannel strategies.
Promo Meetings: Manage compliance review of materials.
Shared Accountability.
Develop country Op Plan and influence sales targets and brand. Advertising and promotional spend allocations.
Long-range forecasting.
Revenue adjustments, as needed.
Develop promotional meetings strategy with Regional Therapeutic Area Lead (RTAL) and Portfolio Marketing Lead
Validate brand-specific messages, design training in collaboration with Medical.
Develop awareness campaigns, congress content in partnership with Medical.
5-8 years of marketing experience
Therapeutic area related experience will be advantageous
Bachelor degree
Masters degree or MBA desired