SUMMARY:
The Head of Campaign Execution/Orchestration will be responsible for planning and executing ABM and demand generation campaigns to meet the Agency’s client ABM objectives. This role will report to the Head of Operations

POSITION INFO:

Senior Brand Activation Manager - Cape Town – CBD

The Senior Brand Activation Manager  will be responsible for planning and executing ABM and demand generation campaigns to meet the Agency’s client ABM objectives. This role will report to the Head of Operations

TheSenior Brand Activation Manager  Head of Campaign Execution/Orchestration will oversee the build and execution of multi-touch marketing campaigns, using all relevant ABM and demand gen tactics (including One-to-many, One-to-few and One-to-one). 

Responsibilities 

• Plan, execute and report on paid search and digital marketing campaigns
• Campaign optimization, audience creation, budget management, A/B testing
• Use reporting data to inform new campaigns and develop best practices and benchmarks
• Train and develop the skills of your team to ensure high standards are met, best practices followed, and junior team members can begin to optimise and create campaign ideas themselves
• Create weekly and monthly dashboards to report back to clients on the performance and spend of their campaigns
• Responsible for QA for all digital campaigns within your team

SKILLS   

• 3-5 year’s experience in a high-tech B2B demand gen or ABM environment
• University degree in Marketing, Business, or comparable education/experience
• Leaderships skills and the ability to develop a team
• Proven track record in building and executing awareness, digital event and demand generation programmes via the following channel tactics: 

• Programmatic
• Organic social media
• Social selling
• Paid social media

• Social Ad campaign building - (Linkedin, Facebook) - on Linkedin, familiarity with all ad types and goals would be important (video, static, carousel, conversational, lead gen, web visit etc.)
• Programmatic ad campaign building - (Adroll, Avocet or similar)
• Content syndication campaign build experience
• Reporting (databox, Leadfeeder, Google sheets) and within CRMs
• Intent data tool familiarity (any of Nexus, Demandbase, Terminus, Bombora etc.)
• Experience building, launching and reporting on campaigns using HubSpot and any other marketing or sales CRM
• Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns. 
• Strong understanding of inbound marketing and content marketing

Team development/training

• Monitoring and reviewing the progress of the execution team through evaluations and feedback
• Articulate, confident, and energetic person experienced in delivering group training remotely
• Work closely with the strategists to ascertain executive team’s training requirements for new projects
• Actively support, mentor and motivate the executive team

 Salary - Competitive package offered to the successful candidate

Please submit CV + Salary Requirements + Recent Picture to Noelle on   <--------Please upload your CV here--------OR Marlene on <--------Please upload your CV here-------- 

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