SUMMARY:
Job Title: Sales Representative
Job Purpose
The Sales Representative is responsible for generating new business, maintaining client relationships, and meeting sales targets. The role focuses on identifying customer needs, presenting suitable products or solutions, and ensuring excellent customer service to drive revenue growth and market penetration.
Key Responsibilities
Sales & Business Development
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Identify and prospect new customers through cold calling, visits, referrals, and networking.
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Sell the company’s products or services by presenting features, benefits, and value propositions.
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Conduct product demonstrations and presentations to potential clients.
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Achieve monthly, quarterly, and annual sales targets.
Customer Relationship Management
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Build and maintain strong, long-term relationships with clients.
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Provide after-sales support and follow-ups to ensure customer satisfaction.
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Respond to customer inquiries, resolve issues, and handle objections professionally.
Market Research & Reporting
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Stay informed about industry trends, competitor activity, and market conditions.
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Prepare and submit regular sales reports, forecasts, and customer feedback.
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Track sales performance through CRM systems or internal reporting tools.
Administrative & Operational Tasks
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Process sales orders accurately and ensure proper documentation.
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Liaise with internal departments (marketing, finance, logistics) to ensure smooth delivery.
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Attend sales meetings, training sessions, and promotional events.
POSITION INFO:
Qualifications
- Matric / Grade 12 (essential).
- Diploma or Degree in Sales, Marketing, or Business Management (advantageous).
Experience
- 1–3+ years in a sales role, preferably in the relevant industry.
- Proven track record of meeting or exceeding sales targets.
- Experience working with CRM tools or sales systems is beneficial.
Technical Skills
- Strong understanding of sales techniques and negotiation strategies.
- Ability to prepare proposals, quotes, and presentations.
- Proficiency in MS Office (Word, Excel, PowerPoint).
- Valid driver’s license and own reliable vehicle (if field-based role).
Core Competencies
- Excellent verbal and written communication skills.
- Strong negotiation, persuasion, and closing abilities.
- Customer-focused approach with strong problem-solving skills.
- Ability to handle rejection and maintain resilience.
- Good organisational and time management skills.
Personal Attributes
- Self-motivated and target-driven.
- Professional appearance and conduct.
- Competitive, energetic, and confident.
- Ability to work independently and within a team.
