SEO, SEM & WEB Manager

Our client based in Johannesburg North has a SEO, SEM & WEB Manager position available in their organization.

Main purpose of the job:

Responsible for developing, planning, implementing and managing company's overall SEO and SEM strategy, covering a wide variety of duties such as web marketing, web analytics, content strategy planning, and keyword strategy.

Requirements:

• BCom undergraduate studies
• SEO and/or Web marketing courses would be advantageous
• 5 years experience as an SEO/SEM Manager or similar role

Competencies:

• Proven success in SEO
• Expertise in A/B and other testing methods
• In-depth knowledge of research principles and methods and experience in analyzing data
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Duties and Responsibilities:

• Develop, plan and implement our SEO strategy.
• Optimize organic search maximize ROI.
• Regularly perform thorough keywords research.
• Identify key SEO KPIs.
• Monitor redirects, click rate, bounce rate, and other KPIs.
• Prepare and present reports regularly.
• Identify our buyer personas to better target identified audiences.
• Identify problems and deficiency and implement solutions in a timely manner.
• Suggest improvements in process and productivity optimization.
• Collaborate with web developers and marketing team.
• Stay up to date with the latest SEO and digital marketing latest trends and best practices.
• Aligning and pivoting SEM campaigns in line with Search Engine algorithm changes.
• SEM competitor analysis: Activity, spend, ROI.
• SEM trends analysis and recommendations.
• SEM case study development for internal skills development.
• Kaizen reporting based on campaign analysis.

If you are not contacted within two weeks of applying, please consider your application unsuccessful.