QUANTITIATIVE Market Researcher

 

Recruiter:

Curiska

Job Ref:

2076754025

Date posted:

Friday, September 30, 2022

Location:

Johannesburg, South Africa


SUMMARY:
-

JOB DESCRIPTION:

Responsibilities

Data Gathering:

  • Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

  • Work cross-functionally to build relevant primary research collection tools for customers

  • Identify and collect relevant data points, for example:
    • Consumers: Demographics, buying habits, needs, and price points
    • Competitors: Pricing structures, current tactics, and sales channels

  • Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

  • Consistently exercise independent judgement and discretion in research matters

Analytics and Reporting:

  • Deploy statistical modeling techniques to analyze data and forecast future trends

  • Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

  • Attend {{weekly sales meetings}} and present your research

  • Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

  • Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

  • 2-5 years of direct experience within similar roles

  • Excellent IT skills across the Microsoft desktop suites and the following:
    • Statistical software packages: {{SPSS, SAS, R or Stata}}
    • Database manipulation {{SQL}} and CRM management
    • Advanced data visualization methods: {{Tableau, Business Objects}}

  • A natural curiosity and a “big picture” mentality

  • Excellent spoken and written communication and the tenacity to hold an argument

  • Ability to collaborate cross-functionally, with people of all levels

 

 

 

 

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