QUANTITIATIVE Market Researcher

Recruiter:

Curiska

Job Ref:

2076754025

Date posted:

Friday, September 30, 2022

Location:

Johannesburg, South Africa

SUMMARY:
-

JOB DESCRIPTION:

Responsibilities

Data Gathering:

Translate business objectives into research steps {{e.g., questionnaires, focus groups}}
Work cross-functionally to build relevant primary research collection tools for customers
Identify and collect relevant data points, for example:
- Consumers: Demographics, buying habits, needs, and price points
- Competitors: Pricing structures, current tactics, and sales channels
Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary
Consistently exercise independent judgement and discretion in research matters

Analytics and Reporting:

Deploy statistical modeling techniques to analyze data and forecast future trends
Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data
Attend {{weekly sales meetings}} and present your research
Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing
2-5 years of direct experience within similar roles
Excellent IT skills across the Microsoft desktop suites and the following:
- Statistical software packages: {{SPSS, SAS, R or Stata}}
- Database manipulation {{SQL}} and CRM management
- Advanced data visualization methods: {{Tableau, Business Objects}}
A natural curiosity and a “big picture” mentality
Excellent spoken and written communication and the tenacity to hold an argument
Ability to collaborate cross-functionally, with people of all levels

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