QUANTITIATIVE Market Researcher

Responsibilities

Data Gathering:

• Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

• Work cross-functionally to build relevant primary research collection tools for customers

• Identify and collect relevant data points, for example:
  • Consumers: Demographics, buying habits, needs, and price points
  • Competitors: Pricing structures, current tactics, and sales channels

• Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

• Consistently exercise independent judgement and discretion in research matters

Analytics and Reporting:

• Deploy statistical modeling techniques to analyze data and forecast future trends

• Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

• Attend {{weekly sales meetings}} and present your research

• Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

• Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

• 2-5 years of direct experience within similar roles

• Excellent IT skills across the Microsoft desktop suites and the following:
  • Statistical software packages: {{SPSS, SAS, R or Stata}}
  • Database manipulation {{SQL}} and CRM management
  • Advanced data visualization methods: {{Tableau, Business Objects}}

• A natural curiosity and a “big picture” mentality

• Excellent spoken and written communication and the tenacity to hold an argument

• Ability to collaborate cross-functionally, with people of all levels