Pro Shop Manager

SUMMARY:
PRO SHOP MANAGER
Location: Stellenbosch, Western Cape

 NON-NEGOTIABLE REQUIREMENTS: 
- Strong sales and administrative skills.
- Proven experience in managing people.
- Confident and professional in engaging with customers.
- Golf player (beneficial)

ROLE OVERVIEW: 
The Pro Shop Manager leads the Golf Shop team to deliver exceptional customer service, driving sales while ensuring a smooth, well-merchandised, and enjoyable shopping experience.
They manage staff performance, set sales targets, provide training, and uphold high standards and company policies.

POSITION INFO:
Minimum requirements:

• Golf operations experience.
• In-depth product knowledge of golf equipment.
• Proven experience in retail or management.
• Customer engagement.
• Computer literacy.

• Aligning performance for success.
• Business acumen.
• Management and leadership.
• Self-motivation, discipline, and problem-solving ability.
• Strong verbal communication and interpersonal skills.
• Merchant mentality.

• Achieve budgeted sales and margin by setting and managing monthly and weekly budgets, monitoring sales performance across all categories, controlling discounts, and developing team skills to maximise basket size and profitability.
• Deliver superior customer service by ensuring the company purpose is lived daily, resolving complaints within 24 hours, maintaining call-back and back-order procedures, and monitoring staff performance to meet service standards.
• Maintain effective cash management by ensuring tidiness and cleanliness at the Point of Sale, following cash-up procedures, and verifying that daily takings reconcile accurately.
• Ensure data integrity by conducting daily stock counts, identifying discrepancies, implementing corrective actions, and creating awareness among team members of root causes affecting data accuracy.
• Maintain in-store merchandising standards by ensuring correct product placement, pricing, labelling, and Point of Sale material, conducting floor walks, and ensuring sufficient stock representation on the trading floor.
• Analyse merchandise performance, coach team members on market needs, and ensure demo and non-demo clubs are correctly handled and labelled.
• Execute marketing initiatives by maintaining corporate and member data files, managing promotions, sponsorships, and events, and ensuring team members are informed of campaign details.
• Research market conditions, competitor offerings, and opportunities while maintaining a Marketing Asset register for all physical and digital promotional materials.
• Develop and manage staff by establishing performance agreements, providing weekly feedback, conducting formal appraisals, identifying skills gaps, managing underperformers, and facilitating recruitment, training, and team-building activities.
• Perform general administration by reviewing GP exception reports, managing discounts, analysing stock and sales reports, and communicating performance insights to management and team members.
• Manage store risk by identifying potential risk areas, ensuring compliance with Standard Operating Procedures, reducing stock pilferage, and supporting the Stock Loss Action Plan.
• Drive continuous improvement by implementing best practices observed in other organisations, recommending areas of excellence for adoption across the company, and continuously seeking operational enhancements.
• Develop and maintain knowledge and skills on custom fitting services, including technology use, understanding equipment benefits, optimising golfer performance, monitoring trade-in values, and enhancing customer awareness of custom fitting advantages.