Part-time Content Writer / Copywriter

SUMMARY:
This position supports the marketing function by contributing high quality marketing content for the organisation’s brands in Australia and New Zealand (PD Insurance Pet, PD Insurance Car, Blue Badge Insurance, Rapid Solutions). Content plays a critical role across all brands through engaging our respective audiences, facilitating lead generation and nurturing customer loyalty.

POSITION INFO:

What are the duties and responsibilities?

• Collaborating with Communications Manager and wider marketing team to research, conceptualise and workshop content and customer communications strategies that are aligned with each brand’s marketing and communications strategy.
• Producing engaging content and copy as part of this strategy, aligning with our marketing and communications calendar. This includes:
  • Uncovering trending news topics and keywords to form the basis of new content that adheres to SEO best practice
  • Researching and creating blog articles for our websites
  • Developing copy for social posts, including messaging for infographics and videos
  • Developing copy for website and landing pages
  • Developing copy for direct customer email communications
  • Interviewing internal and external stakeholders in the quest for information
  • Headline and copy creation for creative campaigns
• Ensuring SEO best practice is factored into content creation.
• Ensuring all content is on-brand and consistent in terms of style, quality and tone of voice.
• Complying with all relevant Pacific Policies and Procedures, including specific role level responsibilities.
• Carrying out other duties that are within the limits of your skills, competence, training and/or experience as directed by your Manager.

The essentials you’ll need:

• 3+ years of experience in a content writing role, either in-house or agency side.
• Sound understanding of communication principles.
• Exceptional writing capabilities with the ability to articulate a compelling point of view with the brand tone.
• Strong knowledge/experience of SEO and content structure best practice.
• Ability to write content for a range of formats such as website, social, eDM, and advertising, and adapt writing style to suit different audiences and objectives.
• Ability to ‘news hijack’ via a speedy turnaround of high quality online/other content related to breaking news stories and/or trends.
• Highly organised with the ability to work remotely and manage own workload while maintaining high standards of production.
• Meticulous attention to detail.
• A sense of humour, to ensure content is engaging and enjoyable to consume as well as educational.

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.

---