Paid Media Specialist

Paid Media Specialist
Main Purpose of the Role:
 The Paid Media Specialist will be responsible for day-to-day management of
multiple digital marketing campaigns.
 This position will work with the marketing division and commercial divisions to
execute paid search, display, and social advertising strategies across multiple
brands.
 This includes keyword research and management, analytics and tracking,
campaign implementation, bid and budget management, web page
performance analysis and campaign reporting.
 The candidate will be expected to improve paid media campaigns
efficiency and increase conversions.
Reports to:
 Marketing Operations Manager, General Manager: Marketing.
Internal Team Interaction:
 (Information, support, advice): Within own division and across organisation:
exchange of information, advice, support, persuasion, negotiation.
External Team Interaction:
 Suppliers, service providers, endorsees & ambassadors, dealers, customers,
media: exchange of information, support, advice, persuasion.
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NO. WHAT?
ACTIVITY
HOW?
TASKS TO BE EXECUTED
CRITICAL OUTCOMES
REQUIREMENT
1. Digital
Marketing
 Developing, executing, and optimizing
cutting-edge digital campaigns from
Conception to launch and implementation.
 Working cross-departmentally to align
campaign strategies and goals across
The organization, in conjunction with Key
Accounts.
 Providing ongoing actionable insights into
campaign performance to relevant
Stakeholders.
 Defining, measuring, and evaluating relevant
paid media KPIs.
 Building out media buys for various ad
platforms and overseeing the day-today
execution of paid media.
 Overseeing and managing the overall
budget for paid media.
 Conducting in-depth keyword and website
research, ad grouping and audience
targeting
 Maintaining knowledge of industry best
practices and new technologies.
 Design, Execute, and Maintain ROI-Focused
Pay per Click & Paid Social campaigns in
conjunction with the Social Media
Coordinator.
 Conduct Thorough Keyword Analysis for
various brands and products.
 Continually optimize and adapt where
required, PPC & Paid Digital Campaign
And Social campaign components including
keyword strategy, ad copy, bid prices, cost
per conversion, cost per click, audience
optimization, etc.
 Write compelling Ad copy with a focus on
driving conversions.
 Actively measure and execute A/B split
testing for ad copy, web pages, etc, to
Ensure optimal campaign performance.
 Compile monthly Paid Media reports for the
business and each commercial
division/company owned dealership with
personal comments and analysis of
Campaign performance.
 Recommend and consult the marketing
division regarding any new content or
landing pages that should be created in
order to promote higher campaign
Performance.
Maximise digital publicity for
All company brands.
Effective cross functional
Team efficiency.
Achievement of digital
marketing related, and
marketing related
Objectives.
Budget maintenance.
Informed marketing
Decisions.
Effective digital marketing
and paid media spend
Execution.
Adaption of campaigns
where required, relating to
Data measurements.
Return on investment and
Insight reporting.
More informed digital
marketing campaign
Tracking.
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 Set up Conversion Tracking & Retargeting
Pixels.
 Conduct in-depth competitive analysis within
our business’s locations and industries.
 Research to stay on top of the latest trends in
Paid Media advertising.
 A proven track record in delivering lucrative
ROI results.
 You will have a solid background in achieving
results in Google analytics,
 GTM, Google Merchant Centre Remarketing,
Mobile Optimization, Dynamic
 Remarketing and social media advertising, as
well as being able to interpret
 and constructively utilize data to achieve
results.
 A good knowledge of SEO and UX is highly
advantageous

2. Required Skills  Self-starter, self-motivated work ethic
 Critical, forward thinker
 Strong creative writing skills
 Excellent written and verbal communication
skills. C suite executive rapport.
 Proficiency in Microsoft related packages:
Outlook, Excel, Word, PowerPoint,
 Teams
 Google AdWords & Analytics Certified
 Meta Blueprint Certification
3. Administration  Establish a network of reliable suppliers and
service providers.
 Keep records of meetings, agreements and
discussions.
 Administrational support as required by the
Operations Manager, including but
Not limited to: reporting and budget
preparational input.
 Quantitative reasoning: the justification of
activities and spend through the gain
Of data. Ensure that relevant data is
collected from all marketing initiatives for
Ingestion into the company CRM system.
 Stays abreast of relevant marketing & digital
marketing trends, changes,
Platforms and technologies and ensures
proficiency therewith.
 Time management essential.
Accurate and complete
Adds value & capacity to
division
Leverage of new tech to
achieve company
objectives
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4. Teamwork  Understands the job functions of team
members within the Marketing division.
 The ability to leverage assistance from the
team where required for successful
Execution of owned tasks.
 Supports team members within the marketing
division, multi-tasking and assisting with
workload and marketing activities not
specific to role profile when the need arises.
 Willingness to learn new marketing skills, ability
to pivot and adapt to new requirements.
 After hour and weekend work as required.
Team objectives achieved.
Execution of all tasks to
Highest level.
Cross functional team
outputs
5. Leadership  Ensure that the Social Media Coordinator is
actively and productively engaged.
 Provide input opportunities for the Social
Media Coordinator.
 Encourage, review and recognise
performance.
Performance management of direct reports
 Training of the marketing team with reference
to digital marketing initiatives and digital
marketing upskilling
Team members are highly
engaged, take
accountability, deliver
results and show increased
Delivery capacity.
6. Minimal
Acceptable
Standards
 Minimal acceptable standards are
enforceable for this role.
 Signature of minimal acceptable standards
indicates the role player’s acceptance of
minimal requirements in terms of the
execution of the role relating to performance
and required skill sets.
 Disciplinary process will be followed should
the role players performance not
 meet the minimal acceptable standard.
 In signing the set of minimal acceptable
standards related to this role, you agree to the
finite delivery of your specific work sets. Only
once the incumbentis certain that a body of
work is complete, has been proofread by the
incumbent, is edited and amended – may
you submit for approval to any level
of management – be it commercial or
marketing team management.
 Standard operating procedures specific to
and including this role to be
 followed at all times.
 Time blocking to be implemented in order to
achieve both individual and team
 deliverables
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MOST COMPLEX ASPECTS TYPICAL OF ROLE: Customer interaction, Syspro admin, accuracy and
promptness of service.
DESCRIBE FLUCTUATION OF WORK (even flows, predictable peaks, unforeseen peaks): Even flows with
predictable peaks
LIMITS TO AUTHORITY:
COMPETENCIES
Weight =1 is desirable, 2 is necessary but can be developed on the job, 3 is essential
Business Acumen Demonstrate an in-depth understanding
of digital marketing and paid
media.Understandstherelationship
between paid media and business
Objectives.
3
Technical Acumen Demonstrates well-developed
understanding of the technical aspects
Paid media, paid media platforms and
their application. Demonstrates a
well-rounded understanding of the
business’s products, brands and their
Application. Demonstrates welldeveloped knowledge of Company
Businesses. Demonstrates welldeveloped knowledge and ability in the
promotion of brand image including
writing skills, creation of imagery
and creative approach. Well-developed
digital marketing acumen.
3
Interpersonal Skill Exhibits strongly developed ability to
develop effective working
relationships with and influence people
at diverse levels through
integrity, competence, enthusiasm,
knowledge, service ethic, maturity
and firmness
3
Organization of Work Well-developed ability to prioritise, plan,
organise and delegate diverse
activities and elements to meet timelines
3
Leadership Demonstrates the ability to mobilise and
motivate individuals and teams
in the achievement of results and
deadlines.
3
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Service Focus Display customer service ethic both
internally and externally.
3
Problem-solving, decision making, interpersonal skills, business acumen, planning, response to pressure, innovativeness,