PR & Communications Manager

SUMMARY:
Must have 2- 3 year Hotel & Casino experience in Content and Copy Writing / Media Planning & Communication

POSITION INFO:

Job Purpose

The overall management, planning, execution and implementation of all media, advertising and digital initiatives in relation to the Hotel & Casino marketing strategy and plan. This position requires dedication, excellent relationship building and meticulous project management skills.

Content and Copy Writing / Media Planning & Communication responsibilities will include

• Co-ordinate all content both on and off property for all advertising and direct marketing campaigns which includes TV content, Posters, Billboards, Radio, Website, Emailers, Brochures, Newsletters etc.
• Ensure creative and advertising is updated timeously and managed effectively.
• Ensure all Gauteng Gaming Board regulations are adhered to at all times in every application and campaign.
• Ensure Consumer Protection Act and any other relevant legislation is adhered to at all times.
• Ensure website is updated on a regular basis and that all advertising is removed on or before the date that it expires.
• To continually seek innovative digital initiatives and partnerships that enhance brand awareness and deliver optimal exposure.
• Manage the relationship with the digital agency ensuring digital strategy and plan is successfully executed in terms of PPC and SEO campaigns. Ensure monthly KPI reports are received.
• Effectively manage all communication through the social media platform, includes Facebook, Twitter, Instagram and LinkedIn
• Manage Brand reputation, responding appropriately to all comments
• Work in conjunction with the Marketing executive to conceptualise and compile media planning in relation to casino activations, promotions, overall resort and event marketing.
• Ensure local radio stations are supplied with detailed briefing on a regular basis.
• Ensure Media releases are in place for all campaigns and distributed accordingly.
• Public Relations & Brand Reputation
• Management of Brand-monitoring all platforms including TripAdvisor, Hello Peter, and Website Queries, ensuring appropriate customer responses.
• Offer PR support where required.
• Manage and co-ordinate all media launches for relevant newsworthy campaigns.
  
  

Qualifications

Grade 12

3yr Marketing Diploma/ Degree or equivalent qualification

Experience

• 2-3 years Media coordination
• Brand Management Copywriting skills
• Social Media expertise
• Advanced knowledge of the MS office suite (Word, excel PowerPoint)
• Essential job function

Closing Date: 05 February 2021

Please note should you not received feedback within 7 x days of closing of this advert, kindly consider your application for this role as unsuccessful

NB! This job is now closed. You can apply for other jobs by uploading your CV.