Mid-Senior Search Engine Marketing Manager

Our client is looking for a Mid-Senior Search Engine Marketing Manager to join their team.

Key accountabilities
Digital:

• Overseeing all paid media for PPC clients across the agency.
• Creating & executing SEM strategies for clients.
• Forecasting with budgets and possible results based on budgets.
• Manage a team of juniors who assist with SEM, including hand's on training and feedback.
• Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Creating & testing audiences
• Building PPC campaigns from scratch
• Advising internal team, juniors and clients on campaigns, creative and results/issues
• Implementing GA4 on client’s websites
• Pulling and collating data from multiple sources.
• Creating media plans.
• Meeting and maintaining relationships with clients
• Being on-hand to explain results and data to a client or colleague
• Technical assistance on pitches
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyse competitors and advertising links.

Requirements

• 4+ years of experience in digital media marketing
• 6+ years of experience in running paid media specifically
• Google ads certified
• Google Data Studio & SEM Rush
• Proven experience as a PPC Manager & running a team
• Experience in data analysis and reporting
• Well-versed in the principles of search engine marketing (SEM)
• Experience with google ads: Search, display, and shopping, discovery, performance, max, YouTube
• Working knowledge of analytics tools, including the implementation of tracking on websites
• Up-to-date with the latest trends and best practices in search engine marketing
• Extensive experience with Google Tag manager implementations and custom event setup
• Comfortable navigating Wordpress
• Understanding of HTML, CSS and JavaScript is a plus
• Proficiency in Excel completely essential
• Analytical thinking with strong math skills
• Strong computer skills
• BS/MS degree in Marketing or a quantitative, test-driven field