Marketing and Brand Coordinator

SUMMARY:
An exciting opportunity exists for a Marketing & Brand Coordinator to join a company based in Mount Edgecombe.

This role involves proactively supporting the Marketing Department across advertising, promotional, digital, and sales initiatives.

POSITION INFO:
Duties and responsibilities: 
Digital Marketing:

• Design and execute social media and e-mail campaigns inline with Brand guidelines and business strategies.
• Create engaging content for websites, social platforms, and other online channels
• Optimise SEO to improve and increase visibility, traffic and revenue growth
• Assist with web development projects and content updates
• Collaborate with agencies, designers and developers
• Use analytics and AI tools to performance and workflows
• Manage and update Shopify stores

• Upload new products and ranges to the online stores
• Source and curate imagery for digital use
• Ensure website content is accurate, current, and optimized for customer shopping experience
• Collaborate with web developers to enhance site performance

• Design and execute print and e-mail campaigns for the wholesale channel
• Create (or update) marketing collateral to support the wholesale sales team needs as required (such as):
  • New business sales pitches
  • Product launches
  • In-store promotion and activations
  • Collaborate with the Ops team and Marketing Manager to grow the Concept Store

• Support our community by responding to online customer queries across social media platforms
• Collect and report on campaign performance for wholesale marketing initiatives
• Track social media results, web performance, and online sales activity
• Assist across all facets of marketing, promotions, and events
• Participate in planning, arranging, and attending functions/events as required

• Marketing-related tertiary qualification
• 2-5 years’ experience in digital and/or e-commerce marketing
• Strong Excel, design software and content creation skills
• Experience with Google Ads, Meta Ads and web analytics
• Demonstrated experience with Shopify (strongly preferable) or similar ecommerce platforms
• Understanding of SEO principles and web development workflows
• Passion for sustainable and environmentally responsible consumer products
• Creativity
• Customer-centricity
• Excellent communication skills
• Detail-orientated, organised, deadline-obsessed
• Curious, adaptable and initiative-driven
• Work collaboratively within a team environment