Marketing Manager: Student Recruitment

SUMMARY:
Join this multi-campus Higher Education enterprise with a national footprint, as well as a number of student support centres in South Africa and Namibia as their Marketer. (3 positions available)

POSITION INFO:

The following campuses have positions available for the position:

1. 1.       Musgrave, Durban
2. 2.       Bellville, Cape Town
3. 3.       Centurion, Pretoria

  The purpose of this role is to:

• Operationalise the campus level execution of the Marketing action plan.
• Operationalise the Student Recruitment action plan at a campus level and contribute directly to the achievement of student recruitment through achievement of the campus based targets.
• Quality assure secondary school interactions  and various other activations/promotions within the targeted region for the campus through networking, and ensure effective and accurate school presentations and lead gathering.
• Ensure the campus Student Recruitment Advisor team provides effective career advice and guidance to prospective students to ensure a seamless student experience.
• Quality assure accurate recording and administration of all recruitment processes.

 Roles & Responsibilities

• Meet the institutes'''''''' National Marketing and Student Recruitment objectives, targets and parameters
• Review environment trends and historical information relevant to the institute.
• Develop the Institutes'''''''' Marketing Student Recruitment strategy and action plan and obtain approval as per the agreed planning process
• Regularly review the relevance of the strategy and action plans and amend
• Ensure that accountability for all aspects of the plan is clear and measurable
• Manage the implementation of the plan
• Review progress and manage deviations from the plan
• Report on progress against the plan as required
• Ensure that accountability for all aspects of the Student Recruitment plan is clear and measurable
• Ensure effective lead management to provide actionable recruitment data and accurate historical records
• Manage the implementation of the plan
• Review progress and manage deviations from the plan
• Report on progress against the plan as required
• Establish reporting protocols, methods and parameters as required
• Maintain accurate and up to date records of current and historical recruitment activity and data
• Report as required to the National Marketing and Student Recruitment function and to the Executive Head
• Conduct data analyses as required
• Allocate clear budget accountability
• Manage performance against budget and correct deviations
• Establish performance objectives and measures for all staff
• Regularly review performance of all staff and put development plans in place
• Regular training and skill development in support of agreed performance objectives and measures supported by the National Marketing Student Recruitment function

Requirements

• A relevant Bachelor’s degree
• A minimum of 5 years of experience in Student Recruitment in Private Higher Education (contact learning and/or distance learning)

Knowledge

• Private Higher Education landscape in South Africa
• Private Higher Education marketing and student recruitment

Skills:

• Strategic thinking
• Effective Communication
• Collaboration
• Planning
• Analysis
• Problem solving
• Marketing
• People management
• Leadership ability
• Networking and relationship building

Assumption Date: 1 July 2021

Closing date for applications: 23 May 2021

NB! This job is now closed. You can apply for other jobs by uploading your CV.