Marketing Lead (Sport)

Recruiter:

TalentLink

Job Ref:

3637148754

Date posted:

Tuesday, October 19, 2021

Location:

Cape Town, South Africa

Salary:

Negotiable

SUMMARY:
-

POSITION INFO:

Design a strong SPOMA 5-year strategy to align with Global brand and local business strategy
Assess the SA landscaped for opportunities to elevate and grow the SPOMA portfolio to amplify and authenticate the brand within the South African market
Ensure the SPOMA portfolio supports the SA Brand Calendar
Conceptualize, implement, and manage all business owned events to support the global strategic direction, and achieve all set KPI''s for funnel effectiveness
Manage any external sponsorship opportunities in line with business strategies and brand excellence
Cross pollinate athletes / influencers / Coaches & Clubs with grassroots to create opportunity for localised meaningful activation that brings to life all UA initiatives
Manage third party suppliers to ensure brand excellence and ROI
Ensure budget allocation and planning is in line with marketing requirement
Manage the spend monthly and reforecast to optimize
Ensure all spend is competitive and optimized

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