Marketing Lead

SUMMARY:
Looking for a Marketing Professional with more than ten years’ experience. The primary objective of this role is to generate leads for our Software-as-a-Service product and accompanying services through informed strategies. We are situated in Umhlanga (KwaZulu-Natal).

POSITION INFO:

Responsibilities:

• Develop strategy through the situational analysis on the industry, category, economy and competitors to identify trends, growth opportunities and business and regulatory risks and recommend actions
• Strategic planning for marketing activities
• Conceptualise and organise company conferences, trade shows and major events
• Formulate cross-channel advertising campaigns on a quarterly basis for a variety of products/services to reach respective audiences
• Set and monitor metrics for various marketing initiatives and submit reports of performance
• Allocate advertising budget effectively across platforms to achieve optimal results
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Identify and act on opportunities for the brands to contribute to trending themes or ideas

Essential Competencies:

• 10+ years’ experience in a leadership, management or decision-making role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office 365 (and/or other cloud-based collaboration tools) and marketing software (e.g. CRM)
• Proficient in social media and web analytics
• Strong organizational, time-management and choreography abilities
• Creativity and commercial awareness

Advantageous Skills:

• A natural connector who personally creates mutually beneficial connections using platforms such as LinkedIn, Twitter and online communities
• Connections within the South African media industry
• Experience in a B2B or software development company
• Awareness of international markets and platforms
• Bachelor’s degree in Marketing or associated field

Personal Attributes:

• Extrovert who enjoys reaching out and making new connections
• Proactive planner who enjoys prioritizing and managing your own workload, while being able to incorporate change into predefined strategies and plans
• Creator of words and visuals, who can lead others with creative direction as often as you enjoy putting it together yourself
• Curious with a vast general knowledge, current affairs awareness and insights into trending social conversations
• Strives for impact rather than perfection, opting to continuously iterate outputs for improved results

NB! This job is now closed. You can apply for other jobs by uploading your CV.