Marketing Executive

This international company is synonymous with Parking and Traffic detectors and has since established the HeadCount and IdentiPark brands. 

This function is necessary to support the Marketing and Sales departments with administrative and marketing duties.

QUALIFICATION & KEY COMPETENCIES REQUIRED
• Bachelor’s degree in Marketing with a minimum of 3 years’ experience within a similar role.
• Organised, inquisitive and efficient, able to manage high volumes of output accurately.
• Skilled in using MS Outlook, Word, Excel and PowerPoint.
• Experience with design software and online publishing, video and audio production is desirable but not essential.
• Knowledge about the marketing function within corporate sector.
• A good understanding of marketing channels, including digital.
• Have a flair for figure work with good data processing ability.
• Must have previous experience in a similar role and have performed similar duties.

THE DUTIES AND RESPONSIBILITIES FOR THE ROLE:
1 SALES ANALYSIS
1.1 Maintain monthly sales forecast sheets.
1.2 Customer quantities bought against budget.
1.3 Maintain statistics.
1.4 Sales per brand vs budget.
1.5 Sales summary – sales for month and year to date vs budget by brand category and region.
1.6 Update and maintain competitor analysis worksheets of all brands.

2 DATABASE MANAGEMENT
2.1 Manage, update and track CRM spreadsheets and databases including client targets.
2.2 Segment, update and refine various categories of clients.
2.3 Update year to date sales figures against customers.
2.4 Maintain database split into hubs.
2.5 Manage Opportunities.
2.6 Import information from other sources into CRM.
2.7 Update templates as and when necessary.
2.8 Export reports as and when required.

3 INTERNET
3.1 Check Internet weekly for any tenders relating to our business.
3.2 Do research on all four brands and enter details into CRM or populate into live documents (e.g. HeadCount: search Shopping Centres, Property Specialists and Retail market).
3.3 Check International & SA Property Specialist’s websites for new developments etc.
3.4 Keep abreast with market trend and insights relating to our brands and major hubs/territories.

4 MARKETING
4.1 Research market opportunities.
4.2 Correspondence with publishers and promotional companies & other suppliers.
4.3 Develop media packs, giveaways.
4.4 Implement, coordinate and track internal & external campaigns.
4.5 Any other given tasks that need to be done as instructed by the Brand Manager or Directors.
4.6 Conduct market research and analyse customer/distributor feedback reports / questionnaires.

5 BRAND MANAGEMENT
5.1 MARKETING MATERIAL
5.1.1 Prepare, edit and distribute; thought leadership, brochures, press releases, internal and external announcements etc.
5.1.2 Prepare and deliver promotional presentations internally and externally.
5.1.3 Work with business sales team & other departments to create pitches, proposals and client briefs and any other required templates.
5.2 COMMUNICATION
5.2.1 Manage internal staff communications, news and updates.
5.2.2 Manage external communications to distributors, clients & suppliers (incl. feedback and follow up actions) as directed by the Nortech Brand Manager.
5.3 MARKETING DOCUMENTS
5.3.1 Manage and maintain an easily accessible library of various marketing and client related data including datasheets, brochures, reference guides, client lists and templates.