Marketing & Brand Manager (JB418)

SUMMARY:
Marketing & Brand Manager (JB418) Durban Market Related

POSITION INFO:

Marketing & Brand Manager (JB418)

Durban

Market Related

Kontak Recruitment is currently recruiting and hiring for a Marketing & Brand Manager vacancy based in Westville, Durban. The Marketing & Brand Manager will be responsible for developing and maintaining marketing strategies to meet organizational objections.

REQUIRED QUALIFICATIONS

Bachelor’s Degree (or equivalent) in Marketing or Communications, or related field

Preferred background in educational technology and HE

Africa experience

EXPERIENCE

4-6 years of marketing experience

Bachelor’s Degree (or equivalent) in Marketing, Communications, or Business

A strong multi-tasker who enjoys working on several projects at a time.

Creative and likes to think out of the box but knows how to stay on task and get things finished.

Comfortability working independently and collaboratively

Responsible for developing and maintaining marketing strategies to meet organizational objectives.

Develops the Marketing Plans to meet the objectives.

Perform and evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed.

Oversees all marketing, advertising, promotional material development and suppliers and activities across all business marketing exercises and multiple African sites.

KEY RESPONSIBILITIES OF THE MARKETING AND BRAND MANAGER:

Responsible for the marketing of educational services tailored exclusively to the private tertiary industry and in African sites.

Support product launch and roll out with strategic communication plans throughout PR and social and online channels.

Develop, organise, and edit content/draft copy for website (African sites), social media, and marketing campaigns.

Managing the effective delivery of business school brand strategy and marketing initiatives including brand image, press, social media, online and influencer activation.

Demonstrate technical marketing skills and product knowledge of CRM Recruiting System.

Develop tactical marketing strategies and plan in conjunction with sales department, which details activities to follow during the recruitment drive/period, with focus on meeting student recruitment objectives.

Delivery of all marketing activity within agreed budget.

To manage all aspects of print production, receipt and distribution where necessary to African partner sites.

Manage development and delivery of marketing initiatives for African sites.

The achievement of frequent, timely and positive media coverage for sales both in traditional and online and its programs across all available media.

Specifying market requirements for current and future products/services by conducting market research supported by on-going engagement with customers and non-customers.

Implementation of business school brand go-to-market plan for new and existing products working with all departments to execute.

Liaising with African sites for printing, media placement and promotional goods.

Managing and coordinating with internal platform providers and advertising agency partners.

Overseeing all Marketing, Studio, PR and Procurement staff

Driving Brands and Brand Reputation through PR Strategies.

Monitor, review and report on all marketing activity and results to line manager and wider product rollout team.

Research and reporting on in country pricing and contributing to the development of pricing strategy for African sites.

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