Lifecycle & Email Marketing Specialist

SUMMARY:
This role is focused on owning the company''s B2B email marketing channel from strategy through to execution, reporting, and optimisation.

POSITION INFO:

 Lifecycle & Email Marketing Specialist

Own the inbox. Drive engagement. Generate business opportunities.

Cape Town | UK Hours (09:00 – 17:00) | R35,000 – R45,000 per month (Depending on Experience)

About Our Client

Our client is a well-established international business with a strong reputation built over two decades of delivering premium services to corporate clients. They are investing heavily in their marketing function and are looking for a data-driven marketing professional to take ownership of a critical lead generation channel.

This is an opportunity to join a growing team where your work will have a direct impact on business development, client engagement, and revenue generation. You''ll be trusted to build, optimize, and scale email marketing initiatives that drive measurable commercial results.

The Role: Lifecycle & Email Marketing Specialist

This role is focused on owning the company''s B2B email marketing channel from strategy through to execution, reporting, and optimisation. You will be responsible for nurturing an existing database of business contacts, generating engagement through highly targeted campaigns, and supporting the creation of new lead opportunities.

Working closely with the wider business, you''ll build automated customer journeys, create compelling email content, manage segmentation strategies, and use campaign analytics to continuously improve performance. While email marketing is the primary focus, you''ll also provide light support to social media activity by amplifying key company updates and industry content.

Key Responsibilities

• 2-4 years of experience running email marketing campaigns, marketing automation, and digital lead generation activities
• Plan, build, and execute a structured B2B email marketing calendar including newsletters, promotional campaigns, and corporate communications
• Design, implement, and optimise automated email workflows including welcome sequences, nurture campaigns, and re-engagement journeys
• Segment and manage the company database to deliver highly targeted messaging based on industry, location, and engagement levels
• Monitor deliverability metrics, domain health, spam scores, and database hygiene to maximise inbox placement
• Write professional, high-converting email copy, subject lines, and calls-to-action for a corporate audience
• Create visually appealing email templates and assets using email builders, Canva, Figma, or similar design tools
• Conduct A/B testing across subject lines, layouts, send times, and content variations to improve campaign performance
• Produce monthly performance reports highlighting engagement metrics, lead generation outcomes, and website traffic impact
• Support social media distribution of key company updates and industry-related content
• Engage and nurture contacts from an existing business database while supporting the growth of new prospect lists
• Contribute to generating qualified meetings and business opportunities through targeted email outreach

About You

• 2-4 years of dedicated experience in Email Marketing, Campaign Management, Marketing Automation, or Digital Lead Generation
• Strong hands-on experience using Email Service Providers such as ActiveCampaign, HubSpot, Mailchimp, or similar platforms
• Proven ability to build and manage automated email workflows and customer journeys
• Strong copywriting skills with the ability to create professional, engaging marketing content
• Experience managing audience segmentation and database marketing strategies
• Strong analytical skills with experience reporting on campaign performance and optimisation opportunities
• Ability to design clean, professional email templates using Canva, Figma, or similar tools
• Highly organised with strong attention to detail and campaign execution accuracy
• Comfortable working independently and taking ownership of an entire marketing channel
• Experience within a B2B environment would be advantageous
• Previous exposure to logistics or manufacturing-related industries would be beneficial
• Passion for data-driven marketing, continuous testing, and performance improvement