Lead: Design

SUMMARY:
Lead: Design

POSITION INFO:

Purpose Statement

• Designing and developing concepts for Marketing and other departments in a visual language consistent with the brand
• Creating conceptual positioning, design and campaign elements for existing and new products launched to market
• Taking overall responsibility for the creative team where required
• Co-leading (in collaboration with the Copy Lead) and coordinating the delivery of exceptional Above the Line (ATL) and Below the Line (BTL) campaign elements
• Acting as custodian of the brand from a visual communications design perspective, promoting consistency and advising on correct communications design usage to support business objectives

Experience

• 6 – 7 years' proven experience in an advertising and communications environment, with specific exposure in an advertising agency or internal studio environment as a designer
• Proven experience across brand design, traditional design and conceptual design
• Proven experience delivering large, integrated campaigns
• In-depth, hands-on experience with Adobe Creative Cloud and Figma
• Proven experience leading a team, managing projects, and mentoring designers
• Retail marketing and branding experience
• Proven experience with design systems
• Exposure to a variety of brands and brand work
• Experience in Art Direction
• Ideation and prototyping
• Presentation and virtual collaboration techniques
• Experience working on multiple brands simultaneously
• Experience taking leadership for projects/assignments in a high-performance team, dealing with volume in a fast-paced, high-pressure environment

• Experience in the application of web and social media campaigns
• Experience in mobile app UI design
• Experience in web animation
• JIRA experience and working in sprints
• 3D & animation development
• Prototyping and user testing
• Previous supervisory/people management experience

Qualifications

Knowledge

• Industry-standard design software (Adobe Creative Cloud, Figma, etc.)
• Presentation and virtual collaboration techniques
• Microsoft Office (Word, Excel, Outlook)
• Design techniques, trends and skills
• Technology related to the design/advertising industry
• The advertising and creative process
• Ideation and prototyping
• Digital marketing and marketing technology

• Tools such as Jira, Confluence, etc.
• Influence of Machine Learning and AI on design principles
• Behavioural sciences

Skills

• Attention to Detail
• Communication Skills
• Interpersonal & Relationship Management Skills
• Presentation Skills
• Problem-Solving Skills
• Strong team leadership and mentorship ability
• A collaborative, ego-free approach — culture fit is essential; we're looking for someone who leads with humility, values the team over individual credit, and fosters a positive, supportive working environment