Key Accounts Manager (West Rand/South & North West)

RESPONSIBILITIES

• Achieve set sales targets.
• Trading Term Negotiation.
• Operate as the lead point of contact between customers and company.
• Identify, develop and accomplish new in-store activities to increase sales.
• Introduce new products
• Successful new product listings.
• Presentation of bundle deals as an added value line applicable to retail store/theme to achieve growth.
• Set overall targets for each retailer, with specific targets for individual products.
• Conduct training with retail staff on listed lines as well as any new products.
• Investigate and obtain new business with independent retailers.
• Act as primary contact to address customer concerns and issues.
• Fully understand the logistics of each customer
• Manage and implement new lines on dealer website
  • Ensure stock levels are correct and stock is merchandised accordingly
  • Actively communicating with customers
  • New market penetration and development
  • Resolving customer queries
  • Conducting needs analysis
  • Managing an effective call cycle
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  • IN-STORE ACTIVITIES
  • • Take full advantage of any in-store branding, activities, promos to ensure maximum brand exposure and sales on lines.
    • Ensure that aged stock is merchandised correctly to increase sales to avoid returns
    • Encourage retailers to participate in promotions by implementing staff incentives as directed by management.
    • Successful roll out of regional part of national promos
    • Ensure stock levels are correct and stock is merchandised accordingly
    • Create promotion schedule in store
    • Analyse and provide feedback on promo results highlighting area’s of success with continued approach
    • Area’s that are unsuccessful provide potential solutions
    • Full function to manage merchandising requirements and sell through to achieve optimal display of products either by 3^rd party merchandisers, in house customer merchandiser and in house company merchandisers
    • Analyse of sales per product per store to determine best practice
    • Improvement of forward share of company
    • Identify, present and implement effective merchandising point of sale aids
    • Be continually aware of competitive activities marketing / products / pricing etc.  provide potential solutions – kickbacks and present to management

    Staff

    • Ensure all retail staff are trained on listed lines
    • Provided sales support and guidance to retail sales staff
    • Take full advantage of the customer in-house external sales force for joint sales calls to end users

    In-store Marketing and brand awareness

    • Responsible for building the company brand in store
    • Ensure stock is positioned correctly based on local demographic
    • Identify opportunities for in store branding