Insurance Marketing Planner

SUMMARY:

A reputable and well-known retail head office based in Cape Town is looking to appoint a Marketing Planner who has strong performance marketing experience within a Financial Services, Banking or Retail environment

POSITION INFO:

Key Responsibilities

Maintain campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives

Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly

Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests

Analyze trends relating to key variables within campaigns and put forward proposals for improvement

Drive organic growth through innovation

Engage and challenge the different business units to improve funnel conversion

Work with/challenge the creative team to deliver campaigns that "meet the brief"

Implement and monitor campaigns and channel performance to achieve GWP targets, taking proactive actions to improve any underperformance

Leverage relationships with operations for great marketing offers and incentives to drive customer demand

Drive process improvements in campaign execution and collaborate with project teams to improve systems and processes in the area

Develop A/B Testing to find new opportunities to drive sales

Work closely with product teams in order to understand and rollout features to the customer base

Understand the investment influence to drive a digital first strategy to achieve campaign objectives

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