Graphic Designer

KEY PERFORMANCE AREAS AND RESPONSIBILITIES

Key Performance Area

Performance Outputs

Responsibilities  

• Planning concepts by studying relevant information and materials.
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
• Preparing finished art by operating necessary equipment and software.
• Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary.
• Contributing to team efforts by accomplishing tasks as needed.
• Communicating with clients about layout and design.
• Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Photoshop.
• Reviewing final layouts and suggesting improvements when necessary.
• Developing concepts, graphics and layouts, including making decisions about fonts, images, readability and readers’ needs.
• Keeping clients up to date, listening to and acting on feedback, and explaining the rationale behind graphic design decisions.
• Reviewing final layouts and suggesting improvements if required.
• Keeping up to date with design and software trends.
• Liaising with external printers or production teams to ensure deadlines are met and material is printed or presented to the highest quality.
• Liaising with clients to determine their requirements, timescale and budget.
• Managing client proposals from typesetting through to graphic design, print and production.
• Working with clients’ ideas and managing their expectations.
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.

KNOWLEDGE, SKILLS AND ABILITY REQUIRED (COMPENTENCY)

COMPETENCY LIBRARY

Graphic Designer Skills:

• Computer fluency in Mac and PC,
• Knowledge of design techniques, tools, and principles,
• Typography knowledge,
• Multimedia content development,
• Media production, communication, and dissemination techniques,
• Understanding browser capabilities,
• Creativity and originality,
• Fluency of ideas,
• Attention to detail,
• Adaptability, flexibility,
• Client facing communication
• Teamwork,
• Organization, ability to juggle multiple projects
• Self-directed.

Generic Competencies:

• Inter and Intrapersonal Skills
• Communication Skills – written + verbal
• Problem solving skills
• Accuracy + Attention to detail

• Time Management Skills
• Co-ordination Skills
• Team Working Skills

• Professionalism
• Honesty + Integrity
• Innovative
• Patience + empathetic

Values

• Passion
• Proactive
• Accountability and Ownership
• Change
• Teamwork
• Service Excellence