SUMMARY:
We are looking for an individual that can bridge the gap between the business side of the advertisin
POSITION INFO:
We are looking for an individual that can bridge the gap between the business side of the advertising tools and the data world of techies on our side of the stream.I would view the person having a 30-40% knowledge on how the platforms work, in order to easily take in what the client is currently doing on the platform(s), as well as what they are hoping to get out of this assignment of work.
The remaining 60-70% will be some level of understanding of the inner workings of the tools, how do the data structures work, what are the important fields, how does one tool work differently to another tool.Obviously the individual would not have to know each and every advertising option out on the market, but they should know enough about the popular ones, in order to be able to easily pick up on a new tool.List of Advertising tools we currently use:
Facebook, Google Analytics, Adform, Adobe-Ads, Bing-Ads, IAS, YouTube, DCM (Reach), DCS, Twitter, Google Adwords, Linkedin, Search, SnapChat, Pintrest, Instagram, DV360.
Use Case 1:
The customer would like to export the campaign information from Adobe Analytics, as well as export the campaign information from DCM and then do a comparison of the two datasets.
- What are the recommended / best fields that need to be exported
- What are the methods of linking the two datasets together
Use Case 2:
The customer would like to link their Adobe Analytics account / campaigns into Ads Data Hub
- Is this possible
- If So, how do we go about it
Use Case 3:
The customer would like to export a number of custom fields from their chosen advertising tool and start doing analysis and trending on the output
- How can we identify the custom field name for the required field list
- What are the industry standards when it comes to reporting on Advertising metrics
https://www.linkedin.com/company/incubeta/
https://www.incubeta.com/
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