SUMMARY:
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POSITION INFO:
- Develop, implement, and manage marketing campaigns that promote the products and services of a company.
- Enhance brand awareness in the digital space.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
Drive the conceptualization and implementation of strategically aligned eCommerce marketing campaigns to achieve eCommerce targets and KPI’s in this portfolio.
Working with marketing and digital channel teams to ensure that eCommerce campaigns launch on time and on budget and are used to effectively deliver against business targets.
Manage the development of digital eCommerce marketing strategy and planning
E-Commerce Marketing Campaign and Always-On project management
People Management
Interactive marketing management
Building Client relationships
Manage eCommerce Digital Marketing Resources:
Oversee the development and maintenance of eCommerce Digital Marketing budgets that are consistent with the financial guidelines provided by the business unit and Marketing and Communications.
Monitor eCommerce digital marketing activities and costs in the Business for utilisation of resources required to meet operational requirements.
Demonstrate return on investment of eCommerce digital marketing activities.
Report on eCommerce Digital Marketing initiatives
