E-Commerce Marketing Lead

SUMMARY:
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POSITION INFO:

We are looking for an experienced digital marketer who is excited by the prospect of designing, launching, and optimizing the digital marketing strategy that scales an e-commerce business. Drive performance through marketing channels and nurture an audience to grow repeat engagement.

• Plan and manage digital marketing activity, including SEO/SEM, email, and performance marketing.
• On-going product management, marketing, and analysis to support e-commerce goals and objectives.
• Lead integrated digital marketing campaigns from concept to completion.
• Implement a retention marketing strategy that utilizes optimized user journeys to drive repeat purchases and maximize LTV.
• Work closely with the brand team to ensure digital campaigns are aligned with overall objectives and brand values.
• Manage activity budgets, track spend and highlight amendments.
• Report on the performance of all digital marketing channels using relevant analytics tools
• Audit e-commerce platforms continuously and correct as needed to ensure proper product -information, content, images, pricing, etc.
• Ability to interpret web analytics, tracking, and reporting
• Analyse customer demographic and purchasing behavior to maximize sales.
• Plan for user testing and A/B analysis as needed for an optimal experience.
• Initiate and manage customer landing pages/microsites / promotional collections to drive optimal business performance
• Monitor competitive websites, industry trends, and new technology and digital services ensuring that the brand is staying on the forefront of industry standards.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Use analytic tools (Google Analytics, Facebook Analytics, Instagram Insights) to help inform content strategy

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Key Skills
• Top Achiever
• Highly driven to drive meaningful sales revenue for the business through innovative initiatives
• An inquisitive mind with a passion for data - be highly analytical, using data to inform decisions
• An understanding of e-commerce and the key levers that drive sales in an e-commerce environment
• Tech Savvy
• A strong strategic thinker able to craft numerous campaigns across many products and countries
• Solutions-oriented - have a can-do attitude and high energy
• Highly organized and efficient
• An eye for design.
• A passion and enthusiasm for all things digital.

Qualifications

• Excellent communication skills in both Afrikaans and English - excellent written grammar and spelling
• Bachelor’s degree in business, marketing, or a related field preferred
• At least 5 years experience in e-commerce, marketing, or other relevant functions\
• Digital Marketing experience is a MUST – implementation and management – with a strong focus on email marketing, social media marketing, and conversion optimization
• Experience with SEO & SEM

NB! This job is now closed. You can apply for other jobs by uploading your CV.