E-COMMERCE MANAGER

SUMMARY:
E-COMMERCE MANAGER (Paarden Eiland, Cape Town) R20,000 – R40,000 PM depending on experience

POSITION INFO:

This is a great opportunity if you have a passion for digital or eCommerce as you will play a critical role in innovating and driving future business. The key to this role is being able to take a collaborative approach with internal & external teams to identify opportunities & develop holistic solutions. Supporting the digital strategy for high online sales growth, this is a pivotal role and it''s a terrific platform to make a real impact on the business.

Requirements:

Tertiary education in a relevant field with 3 - 5 years in digital marketing. You will be organised, collaborative, analytical, commercially focussed and an excellent negotiator and communicator.

Extensive experience with practices and techniques related to online retailing and website merchandising.

Sound knowledge of website management and eCommerce including but not limited to WordPress, Google Analytics, HubSpot or similar marketing automation and Microsoft Office.

Knowledge and experience of 3rd party vendor sites or online marketplaces is an advantage.

KPIs

Maximising converting website traffic

E-commerce conversion rate

Online sales revenue

Website Management

Grow converting website traffic

SEO/SEM

Drive the creation of landing pages and content

Optimise user experience whilst understanding the user journey

Website development and optimisation

Maximising online conversions and reducing cart abandonment

Mobile optimisation

Online merchandising

Analytics

Campaign analysis

Ongoing analytics analysis using a test, measure, learn approach.

Report on our digital marketing overall performance.

Competitor monitoring and analysis

Database Management

Lead generation

Email nurture campaigns and marketing automation

Driving positive customer reviews

Social Media

Manage our social media platforms with an agreed content plan and community management with marketing manager.

Manage FB and Instagram shop and explore new opportunities

Creative Marketing

Digital advertising campaigns

Identify the latest trends and technologies affecting our industry.

Drive new and innovative growth online strategies

Manage and co-ordinate with external digital partners

Content creation and optimisation in line with the content strategy and SEO recommendations

Project & Team management

Digital campaign budgeting and maximizing Agency partners performance and ROAS

Collaborate with internal and external teams

Manage online chat and admin team

Report to marketing manager and Co-founder/marketing director

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